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Company Overview
NBCUniversal is a leading media and entertainment company that creates and distributes world-class content across its portfolio of film, television, and streaming services. We are committed to fostering a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard.
Job Summary
We are seeking a highly experienced Strategic Research Director to lead the development of a strategic research plan for the Peacock Engagement & Retention Research function. This individual will work closely with senior stakeholders across the organization to drive engagement and retention goals for Peacock subscribers.
Key Responsibilities
- Build relationships with senior leaders on the Peacock Product, Commerce, Growth & Lifecycle Marketing, and Advanced Analytics teams to provide strategic insights that drive overall business success.
- Develop a strategic research plan to drive internal objectives and lead qualitative and quantitative research initiatives in support of this plan.
- Partner with Product, UX, and Brand Insights teams to infuse Brand KPIs into the Product team's everyday thinking and measurement.
- Collaborate with the CRM Strategy team to provide insights and strategic guidance to optimize the various Peacock consumer journeys.
- Understand how to drive KPIs among important user cohorts by collaborating with Platform Analytics & CRM to tie 1st party analytics & survey insights.
- Partner with UX Research leads to deliver integrated insights and recommendations.
- Be an innovative thinker and a clear, effective communicator.
- Live the values of collaboration and teamwork, operating as one team across NBCU TV & Streaming.
Qualifications
- Proven leadership experience collaborating with Digital/App Product and Commerce teams to execute research initiatives in support of user engagement and retention goals.
- Digital/app experience required, streaming service experience preferred.
- Excellent communication skills and experience building consultative relationships with senior stakeholders to help them focus on the goals that can be most effectively supported through research.
- Experience partnering with internal UX Research and Data Analytics teams to connect survey, UX insights, and first-party user data and deliver integrated insights & recommendations.
- Statistics proficiency and experience required; ability to conduct advanced statistical analysis like factor and conjoint analysis is an advantage but not required.
- Advanced proficiency in data analysis tools (e.g., Marketsight, displayr, SPSS, etc.) and programming languages (SQL and R); SQL proficiency required in order to connect survey and 1st party data.
- Bachelor's degree required, Master's degree preferred in a relevant field (Quantitative Methods, Market Research, Psychology, Sociology, Statistics, etc.).
- 6-8 years' experience in market research supporting digital/app product & commerce teams.
Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
