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Manager, Consumer Insights
5 months ago
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Revlon is looking for a Consumer Insights Manager to join our team to help drive our insights growth agenda across the Mass, Professional and Prestige businesses. Reporting to the Director, Consumer Insights, the Insights Manager will play a pivotal role in understanding our target audiences, driving strategic decision-making, and shaping the future of our brand. This position requires a keen eye for market trends, exceptional analytical skills, creativity, and a deep understanding of consumer behavior in the beauty industry. By interpreting consumer data, you will work with the team to provide actionable insights that directly impact our product development, marketing strategies and overall business growth.
This individual will build a strong network across the organization, and work closely together with cross-functional counterparts. This strategic partner will collaborate with Marketing teams, Research & Development, Product Development, and Legal teams to champion consumer-centric decision making in planning and developing the Revlon brands. This role will manage and execute custom research projects and will work with the Insights Director to translate these into key insights and recommendations for the brands
Major Duties
- Represent the voice of the consumer, generating and sharing fact-based insights across all aspects of the business including but not limited to: product innovation, creative development, retailer sell-in, packaging, brand strategy.
- Develop and execute research plans with some autonomy to address business questions. Research methodologies may include but are not limited to: concept tests, package tests, claims tests, home use tests (e.g., alienation, concept-product testing), creative & advertising tests, consumer A&Us, brand tracking.
- Manage market research agency partners (e.g, communicate research objectives, partner on methodology and approach, review questionnaires, gather required inputs from internal stakeholders etc.) to ensure quality deliverables, adherence to timelines and budget
- Collaborate with research partners to ensure that analyses “tell a story”, are accurate, clear, concise, and communicated with compelling connections to key business decisions and implications.
- Define and implement learning plans for various stakeholders and initiatives.
- Develop a comprehensive understanding of the beauty market including identification of potential white space opportunities to support and enhance the innovation process.
- Stay current with new marketing research methods, techniques and services.
Professional Qualifications:
- 3-5 years of primary research experience – beauty industry or CPG preferred.
- Client-side research experience is a must.
- Supplier side research experience is a plus, but not required
Experience, Knowledge, and Skills
- Solid experience in designing and managing the full research cycle (e.g., briefing, scoping, survey design, data analysis, development of recommendations) across a broad array of primary market research approaches and suppliers.
- Strong analytical skills with proven ability to interpret data and develop a story / recommendation as the output of the analysis.
- Exceptional project and time management skills – must have the ability to manage multiple projects with shifting priorities and deadlines.
- Excellent written and verbal communication skills; experienced and comfortable communicating with senior-level leaders.
- Knowledge of beauty category.
Ways of Working:
- Demonstrated ability to take initiative and be flexible in a fast-paced, dynamic environment
- Can act as both a highly collaborative team player as well as demonstrate a high level of accountability and self-direction to work autonomously
- Ability to positively influence others and persuade them to your way of thinking
- Ability to build credibility and rapport with a variety of management styles and levels across the company
- Must be creative and detail-oriented
- Clear and concise communication skills
Education:
- Bachelor’s Degree required
The base pay range for this position in New York City is $91,000 and $110,000/year however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
This role is eligible for an annual bonus based on company performance.
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