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Customer Insights Manager
2 months ago
We are seeking a highly skilled Market Research Lead to join our team at PCEC Panasonic Consumer Electronics Company. As a key member of our organization, you will be responsible for leading market research efforts to uncover actionable insights that drive strategic business planning decisions.
Key Responsibilities- Lead comprehensive market research to identify market trends, competitor analysis, and consumer behaviors.
- Utilize both qualitative and quantitative research methods to gather and analyze data and translate complex data sets into clear, actionable insights and recommendations for product teams and senior management.
- Develop and implement surveys, focus groups, and customer feedback mechanisms to capture insights.
- Collaborate cross-functionally with marketing, brand experience, product development, and sales teams to align research findings with business objectives.
- Monitor industry trends and market conditions to anticipate opportunities and potential risks.
- Present findings and recommendations to stakeholders in a clear and compelling manner.
- Manage vendor relationships and ensure quality and timeliness of deliverables.
- Stay updated on emerging research trends and tools, including the use of AI in market research methods, to continuously improve research methodologies and offerings to key internal stakeholders.
- Bachelor's degree in Marketing, Business Administration, Statistics, or related field.
- 3-5 years experience in market research, customer insights, or a related analytical role.
- Strong proficiency in research methodologies, statistical analysis, and data interpretation.
- Experience with survey design, qualitative research techniques, and data visualization.
- Excellent communication and presentation skills with the ability to distill complex information into actionable insights.
- Ability to manage multiple projects simultaneously and under tight deadlines.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in market research tools and software (e.g., Qualtrics, NPD, Tableau) is preferred.
- Prior experience in consumer electronics, technology, or a related field is a plus.
- Highly competitive healthcare plans.
- Company-matched 401K retirement savings.
- Annual bonus program.
- Educational assistance & reimbursement program.
- Relaxed dress code.
- Onsite café.
- Diversity, equity & inclusion programs.
- Leadership & mentorship programs.
- High5 reward recognition program.
- Onsite events.
PCEC Panasonic Consumer Electronics Company is a leading technology company that prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.
We are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and honesty have been part of our core values for more than 100 years, and we are proud of our diverse culture as an equal opportunity employer.
