Technical Marketing Manager
3 weeks ago
Summary of the Position
Seeking an experienced Technical Marketing Manager with a strong technical background in high-speed IPs and SoC platforms, combined with marketing expertise. The role involves developing and executing marketing strategies for semiconductor platforms and high-speed IP solutions, driving customer engagement, and supporting sales.
Key Responsibilities
- Technical Content Development: Create and manage technical marketing materials, including whitepapers, datasheets, product briefs, technical blogs, and webinars.
- Product Positioning and Messaging: Collaborate with product management to create clear, concise, and compelling marketing messages. Understand and position our products effectively in the market.
- Go-to-Market Strategy: Develop and execute strategies for product launches and updates. Define target customer segments and tailor marketing campaigns.
- Customer Engagement: Act as a technical evangelist, engaging with customers, partners, and industry influencers. Participate in industry events.
- Sales Support: Provide technical support to the sales team, including creating sales tools and training sessions. Assist in developing RFP/RFI responses.
- Analytics and Reporting: Track and analyze the performance of marketing campaigns, providing insights to stakeholders.
Main Qualifications
- Bachelor’s degree in Electrical Engineering, Computer Engineering, Marketing, or a related field; MBA or advanced degree is a plus.
- 3+ years of experience in technical or product marketing within the semiconductor industry.
- Strong technical background in semiconductor technology and IP, with the ability to communicate complex concepts.
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