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Brand Marketing Manager

4 months ago

San Jose, United States TekWissen ® Full time

Job Title: Sr. Brand Marketing Manager

Location: San Jose, CA, 95002

Duration: 5+ Months

Pay Rate: $30-$30.00/hr. on W2

Job Type: Contract

Work Type: Hybrid


JOB DESCRIPTION:

  • Seeking a dynamic and experienced Senior Brand Marketing Manager to lead our brand strategy and drive impactful marketing initiatives.
  • As the Senior Brand Marketing Manager, you will play a pivotal
  • role in shaping our brand identity, enhancing brand awareness, and fostering customer engagement.
  • You will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our target audience and drive business growth.
  • This role offers a unique opportunity to make a significant impact in a fast-paced and evolving industry.

Key Responsibilities:

  • Develop and implement comprehensive brand marketing strategies to strengthen brand
  • positioning and increase market share.
  • Lead cross-functional teams in the development and execution of integrated marketing
  • campaigns across multiple channels, including digital, social media, email, and traditional advertising.
  • Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape to inform marketing strategies and tactics.
  • Oversee the creation of compelling brand assets, including messaging, visual identity, and creative content, ensuring consistency and alignment with brand guidelines.
  • Collaborate with product marketing, growth, and other stakeholders to ensure brand consistency across all touchpoints and customer experiences.
  • Drive brand activation initiatives, including sponsorships, partnerships, and events, to enhance brand visibility and engagement.
  • Monitor and analyse key performance metrics to measure the effectiveness of marketing
  • campaigns and optimize strategies for maximum impact.

Key Attributes:

  • Proven track record of successfully developing and executing brand marketing strategies that drive measurable results.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams towards a common goal.
  • Excellent strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives.
  • Creative mindset with a keen eye for design and storytelling, able to develop compelling brand narratives and assets.
  • Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
  • Highly organized with strong project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment.
  • Adaptability and resilience to thrive in a dynamic and evolving industry, with a passion for innovation and continuous improvement.
  • Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.