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Marketing Manager, Marketplace Brands

2 months ago

San Mateo, California, United States IXL Learning Full time
About the Role

We are seeking a seasoned Marketing Manager to lead the development and execution of marketing strategies for our two flagship products, TPT and Wyzant. As a key member of our marketing team, you will be responsible for driving brand awareness, attracting and retaining buyers, and expanding our seller communities.

Key Responsibilities
  • Develop and execute integrated marketing strategies to support brand awareness and drive purchases on TPT and Wyzant
  • Expand the seller communities on both platforms by developing programs and materials to onboard, educate, and engage our seller community
  • Lead marketing of new product/feature launches, including internal and external communications and messaging
  • Oversee email marketing and organic social media strategies for both brands
  • Collaborate with cross-functional teams to drive business goals and objectives
Requirements
  • 9+ years of marketing experience, including experience with marketplace or sharing economy platforms
  • Minimum of 2 years of managing, coaching, and motivating direct reports
  • Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
  • Strategic thinking, written communication, and interpersonal skills
About IXL Learning

IXL Learning is the country's largest EdTech company, reaching millions of learners through our diverse range of products. We value diversity, collaboration, and innovation, and are committed to creating a positive impact on the lives of learners and educators. We offer a unique culture that fosters open exchange of ideas, kindness, and respect. If you are passionate about education and committed to excellence, we encourage you to apply for this exciting opportunity.