Digital Marketing Strategist

3 weeks ago

Portland, United States Maxwell Full time

The Job in a Nutshell

Join a dynamic integrated marketing team working with some of the most beloved brands in the natural foods industry. As Digital Marketing Strategist, you’ll partner with Accounts, Creative, and the wider Digital Marketing Team to set thoughtful strategy and meticulously execute paid tactics across integrated marketing touchpoints to drive clients’ brand and business goals. In the day-to-day you will: set up paid social campaigns, assess on-going performance, identify opportunities for optimizations, analyze results within each channel and within the broader integrated marketing plan, create and contribute to client facing reports.


Contribute to creation of paid social strategy and execution

  • Recommend channel priorities, spend, targeting, and creative strategies in support of client objectives
  • Build campaigns within paid channels to specifications agreed upon by the Digital Marketing Manager; including targeting, content, budgets, timing, etc.
  • Build meticulous reports for external partners and clients on a regular cadence, and for all one-off requests
  • Manage paid social invoices and meticulously oversee budget amendments within Ads Manager to ensure precise financial allocation and optimal performance across digital campaigns
  • Update all status documents and come prepared to all status calls both internal and external
  • Manage and build agency relationship with social ad reps
  • Stay up-to-date on digital marketing trends with an emphasis on social media both paid and organic


Analysis and reporting

  • Analyze paid metrics across multiple channels in support of on-going / specific campaigns and overall brand health
  • Surface insights, optimizations, and opportunities on paid social platforms
  • Pull forward any trends and insight in content performance and loop back to creative teams
  • Manage and develop custom reporting dashboards for clients within Agency Analytics


Contribute to integrated marketing campaign development

  • Implement digital audits, analyze results, deliver initial findings and recommend strategies
  • Leverage best practices and cultural insights to make data-driven decisions and provide context for our recommendations and work
  • Confidently contribute creative ideas that consider the whole consumer journey and generate results
  • Work with the internal and external client teams to understand, shape ,and implement cross- collaborative social and content marketing
  • Act as back-up support for community management functions


Bring Your Experience

  • 5-10 years of relevant work experience in digital marketing with an emphasis on paid social media
  • Customer service experience, comfortable fielding client requests and responds in a timely manner.
  • Expertise in all social media business managers including but not limited to: Meta, TikTok, Youtube, X, and Pinterest
  • Experience using analytics and calendaring tools like: Google Analytics, Google Data Studio, Sprout Social, and Agency Analytics
  • Experience integrating partner vendors (couponing, webinars, social monitoring providers, etc.)
  • Bachelor’s degree in public relations, advertising, journalism, digital media or related field
  • Experience in the following is appreciated, but not mandatory: SEM, SEO, Email Marketing, Retail Marketing Networks, Programmatic Display


Enjoy the Benefits

  • Competitive compensation
  • Regular check-ins and an “Always On” approach to feedback and goal setting
  • Professional development opportunities
  • A positive, balanced work-life


About Us

Maxwell is a 25+-year-old, female-owned integrated marketing agency in Portland, Ore., serving national consumer brands in food & beverage, wellness, outdoor, hospitality and tourism. We offer integrated marketing solutions ranging from brand strategy and CSR storytelling to consumer activation campaigns and product launches. Our work is supported by a team of in-house media relations experts, influencer marketers, digital natives and creatives. We seek work that is socially impactful, trailblazing, collaborative, unconventional and culturally relevant. We are in continual pursuit of lasting, positive change. We value curiosity, working out loud, navigating together and caring big.


How to Apply

If you’re excited by this role, but don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.


Please email jointheteam@thinkmaxwell.com about why you’re interested in the job and what makes you most qualified, with a resume and three relevant work samples.


Maxwell is an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce. We believe a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. Maxwell is actively working to strengthen efforts to better reflect the cultures of our community and the people our clients serve. We believe different values, experiences and backgrounds are not only a better representation of society, they contribute to two of our most important deliverables: fresh thinking and creativity.

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