Assistant Manager Digital Marketing Planning

3 weeks ago

Portland, Oregon, United States adidas Full time

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

DTC (Direct to Consumer) Marketing Planning delivers plans, processes and capabilities, aligned with the strategy, to ensure a premium consumer experience. Working in close coordination with the Sr. Manager Digital Marketing Planning, the aspiration is to help define and build a consistent DTC and digital strategy and direction, leading to one seamless experience across all consumer touchpoints and clear priorities across the teams.



KEY RESPONSIBILITIES

• Support driving strategic alignment in the Digital ecosystem by curating and creating seasonal plans, calendars and activation plans that enable in-season reactiveness.

• Coordinate across the DTC Marketing & Media teams as well as eCom partners to secure inputs and feedback into seasonal plans and to capture in-season market deviations.

• Consider both brand strategy and channel targets, help identify risks, flag concerns and find solutions. Track and manage status & operations of open topics and risks and opportunities, identified as part of the pre-season Go-to-Market process.

• Represent the NAM Digital perspective when providing input to global and local cross-functional teams and actively share deviations.

• Build strong relationships with key stakeholders and be the connection point between NAM Digital Marketing and local Buying&Planning, Business Units as well as global teams.

• Support the Go-to-Market-process for the NAM Digital Marketing team and ensure data accuracy across pre-season planning tools as well as continuous updates and optimization.

• Maintain the Go-to-Market documentation and own the Sharepoint structure and updates.

• Present and share plans in various forums and ensure the related priorities are clear across the teams.

• Closely collaborate with buying teams to ensure product coverage for local key moments and content used in activations.

• Drive retrospective Analytics reporting needs to compile key learnings, insights, and measure the success of the plan in order to give effective operational feedback to our partners.

KEY RELATIONSHIPS

  • NAM DTC Marketing and Media
  • Global Digital
  • NAM eCom
  • NAM Brand Marketing

KNOWLEDGE, SKILLS AND ABILITIES

• Highly collaborative with strong verbal and communication skills

• Comfortable working with enterprise-level platforms and technologies

• Strong task management skills with an exceptional understanding of process analysis/workflow

• Digital business acumen, ability to understand consumer behavior

• Excellent analytical skills with attention to detail

• Ability to meet critical deadlines with very strong organizational skills and proactive management.

• Previous experience in Project Management / Marketing Planning / DTC / Digital

• Ability to work effectively within a team environment and prioritize project/initiatives in a fast-paced environment

• A track record of stakeholder management

• High resilience and solution oriented attitude

• Intermediate to advanced skills in MS Office

• Fluent in English

REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS

• Four year college or university degree preferably in a Marketing/Business/Digital/eCom discipline

• Minimum 3 years experience in Project Management, Marketing Planning, Digital/eCom

  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
  • Though our teammates hail from all corners of the world, our working language is English.

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