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Marketing Expert
4 months ago
Job Details:
Title: Program Marketer
Duration: 7+ Months
Location: Portland,OR
Team and Work Environment
Can you give a high-level overview of your team size, roles, its initiatives/deliverables, and any tool/technologies specific to your team/department/project they will be supporting: This contingent marketer role will be one of 6 direct reports to the Manager of Program Marketing. Our Marketing organization is comprised of four teams: Program Marketing, Customer Marketing, Digital & Content Marketing and a Creative & Production center of excellence. There are around 25 team members within this organization.
The program marketing team strategizes and implements cross-channel campaigns to encourage customer adoption into our wide portfolio of programs. This marketing role will support transportation electrification programs that support our residential and business audiences with focus areas in electric vehicle pole and curbside charging, fleet electric vehicle charging and more.
We use Microsoft Teams for calls and messages, outlook for email and Workfront as our project management system.
What interaction level with this role have the team members and hiring manager? Regular 1:1s with the hiring manager; regular meetings with program partners and marketing team members
What would you say is the top priority for the worker over the first few weeks/months? Onboarding and immersion into the programs and partner relationships for which they will be responsible for marketing and collaborating with other program marketers, internal creative and production team, digital marketing team and internal Transportation Electrification partners and stakeholders.
What do you foresee being the biggest challenge in this role? Learning curve for transportation electrification industry. We are looking for a marketer with a growth mindset who is interested in this industry and excited to learn more.
Required Skills
Is utilities experience required? (Y/N) N
Top 3 Must-Haves (Hard and/or Soft Skills):
1. Excellent interpersonal and written/verbal communication skills
2. Works independently with minimal guidance and contributes to positive team culture
3. Solves complex problems; takes a new perspective using existing solutions
Top 3 Nice-To-Haves (Hard and/or Soft Skills)
1. B2B marketing experience
2. Acts as a resource for colleagues with less experience
3. Thrives in a positive team environment
Education Requirements (Experience in Lieu of Degree): Bachelors degree in business, accounting, economics, marketing or other related field or equivalent experience.
Certification Requirements (Any Preferences): Marketing certification a plus but not required
How many years of experience are you looking for? Typically, 5 or more years in marketing in a customer-centric environment or related field; energy industry experience preferred but not required.
Brief Job Description:
The Program Marketer for Transportation Electrification (TE) develops marketing strategy and implementation for the TE portfolio in our B2B and B2C audiences. Our B2B programs focus on marketing and sales enablement of electrifying fleets for businesses and its incentives. Our B2C programs focus on marketing of our municipal charging program, which consists of utility pole and curbside charging for electric vehicles in local neighborhoods.
General Program Marketing:
Manages TE marketing project budgets, reviews program revenue and expenses, determines best uses of marketing resources for product promotions and campaigns.
Works with vendors and partners to resolve complex issues if/when they arise.
Serves as department subject matter expert for developments and trends in the transportation electrification industry and shares information with internal stakeholders.
Creates and documents ongoing processes
Discovery, Campaign Strategy and Creation:
Works with partners to identify customer needs and evaluate potential program enhancements by analyzing data from multiple sources to decide which initiatives are likely to best map to the organizations strategic goals.
Creates and executes marketing planning including strategy, budget, tactics, and channels
Designs and implements cross-functional processes and procedures that ensure a high quality customer experience; contributes to the continuous improvement of marketing materials, messaging and systems.
Works with creative and production teams to create marketing materials such as emails, web pages, digital ads, print ads, post cards, social media posts and more.
Implementation:
Executes innovative, creative and cost-effective marketing and promotion plans aligned to other programs to meet strategic objectives
Partners with Digital Marketing strategist to run advertising with our agency partners
Coordinates with internal stakeholders to prepare impactful and innovative collateral/communications for assigned marketing promotions and campaigns
Outcomes and Analysis:
Analyzes and tracks marketing performance throughout the campaign and documents findings and recommends changes to incorporate in the future.
Provides campaign status and/or reports for management and stakeholders as necessary.
EEO:
- Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
