Digital Account and Marketing Manager
2 weeks ago
We’re Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more.
We’re searching for a key player at our organization. This position is responsible for setting and executing the strategic direction for our clients while carrying out regular marketing activities. This role will report to the President and work collaboratively across our small team.
This position requires 4-5 days in person, in office, per week.
50% Marketing Execution
Propose, build, and execute impactful marketing campaigns across all digital channels
Provide compelling copywriting for websites, digital ads, travel itineraries, and more
Act as project manager when working with contractors, internal team, or other agency partners
Lead efforts to plan and execute paid digital across platforms like Google Ads, Microsoft Ads, and Meta Ads. Recommend the appropriate platforms for clients
Contribute to creative development and sometimes pilot content strategy for a client
Use knowledge of SEO/UX to infer direction in content strategy and website work
Wireframe designs or complex flowcharts to facilitate creative visions
Lead internal development of firm’s promotions and communications
Prepare email strategy end-to-end for clients, including automation and database management
30% Account Management
Serve as the primary contact for all clients
Produce regular reports for clients that offer comprehensive review of activities, performance insight, and outline of potential opportunities
Lead client discussions, roundtables, and strategy sessions. Recommend next steps for clients backed by a data-first approach
Manage budgets, statements of work, and leadership as a project manager to deliver results to the client
Share team responsibilities to host training or tutorial sessions with client
Strengthen relationships of clients by providing impactful engagement, recommendations, and overall partnership
20% Team Leadership and Development
Lead efforts to locate and secure new work through RFP bidding processes, or by uncovering new growth opportunities with current clients
Share tradeshow responsibilities, and other speaking engagements with the team. Lead internal efforts to further engage with travel and tourism industry
Stay abreast of latest travel and tourism/marketing industry happenings, trends, and best practices. Use knowledge to support client needs
Communicate insight and findings to leadership, help mold direction of the company
Experience
We understand that certain lived experiences can be just as meaningful as traditional education and careers. Despite our guidelines below, we strongly encourage you to apply if you feel like you’re a good fit.
3+ years of experience developing campaign content on behalf of a brand, agency experience preferred
Proven experience managing budgets, varying projects
Excellent verbal and communication skills
Hard Skills
Ability to create and execute effective marketing strategies
Compile marketing data into monthly reports (we use Looker Studio, formerly Google Data Studio)
Expertise
in Google Ads, Facebook Ads, Microsoft Ads, and similar advertising platforms
Expertise
in Google Analytics and proficiency in GA4
Ability to write effective website and email content
Email marketing software
Bonus Skills
CRM and data experience
Basic HTML knowledge to edit WordPress and HTML emails
WordPress experience
Experience working within the travel and tourism industry
Proven experience managing organic social media campaigns and strategy
You’re an excellent candidate if you match most of the following:
You can manage external relationships with clients, contractors, and other agency partners daily
You can manage your time effectively to execute digital marketing tasks on time
Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly
A great communicator. As the lead account manager, you’ll be speaking for the agency during calls and strategy meetings
You’re inherently strategic and can craft a vision for client growth that resonates with the company’s values
You’re comfortable with the freedom to blaze your own trail in a fast-paced work environment
Strong project management skills with the ability to work with several different accounts concurrently
A data-driven mindset with a curiosity to maximize results for our clients
You care about using travel and tourism as a force for good—to help contribute to sustainable, yet inclusive communities.
Salary
$70,000 to $85,000 starting, depending on experience
Benefits
Full health insurance reimbursement
Paid time off
Flexible schedule
Please send your resume and a personalized cover letter to hiring@agencytourismmarketing.com
We do not offer Visa sponsorship or relocation services at this time.
Agency Tourism Marketing is an Equal Opportunity Employer.
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