Manager Wholesale Digital Activation

4 weeks ago

Portland, United States adidas Full time

Purpose & Overall Relevance for the Organization

As the Manager, Wholesale Digital Activation on our Portland based Wholesale Digital Activation team, your primary responsibilities will consist of optimizing and enhancing the adidas brand and product experience across our Key Account partners. You will fully support and drive the channel objectives to create high quality traffic to adidas product on select wholesale partners, while accelerating revenue growth and enhancing premium presentation. Your approach will be driven by current insights and the desire to operate in a test and learn environment.

 

 

Key Responsibilities

  • Lead the development and execution of strategic digital marketing plans to increase sell-through, gain market share, and drive share of voice for adidas for key wholesale partners.
  • Partner with Wholesale Marketing Leads, Sales, Merchandising, Brand Communication, Digital Partner Commerce to understand objectives for brand and wholesale initiatives and provide recommendations on how to implement them across wholesale digital ecosystems.
  • Accountable for planning, executing, and evaluating account-focused marketing programs, partnerships, and product campaigns in order to achieve brand and commercial goals.
  • Manage digital content, guidance, and platform development process from concept through execution and analysis.
  • Full ownership over account focused media strategy [planning, execution, evaluation, analysis, and recommendations]. to drive long term digital business growth.
  • Synthesize account and market insights and signals such as sales data into actionable insights and recommendations towards business objectives and content needs.
  • Maintain an in-depth knowledge of the business and sales trends affecting accounts including understanding of key digital properties/technologies, shopper trends, regions, markets, doors, products and programs to assist in identifying future opportunities.
  • Demonstrate deep understanding of brand perception strengths and opportunities within all relevant categories.
  • Manage, and collaborate with our external account partners to meet agreed targets.
  • Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements.
  • Monitor display, media and content trends, best practices, technologies and techniques and implement new platforms/features where relevant.

 

Key Relationships

  • US Wholesale Digital Activation team
  • US Active Channel team [Wholesale Marketing Lead, Merchandising, Sales, VM and ISC]
  • Account teams [ecommerce, marketing, merchants, agencies]
  • US Digital Activation Team
  • US Brand/Digital Marketing and Newsroom teams, Portland and New York
  • Digital Marketing agencies, vendors and publishers

 

Knowledge, Skills and Abilities

  • Strong understanding of the digital marketing landscape and to confidently bring a point on how to best utilize emerging technologies to reach the brands' target consumer: ecommerce, content, social, mobile, CRM, digital media.
  • Experience developing and activating successful brand-level digital marketing campaigns, managing large budgets split across multiple strategies.
  • Strong project management skills with ability to create project plans and manage through seamless execution, whilst proposing and considering budget to support.
  • Ability to work and collaborate with a cross-functional team to guide development of digital solutions.
  • Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing
  • An ability to explain complex concepts to varied stakeholders by making intricate technologies understandable
  • Confidence and encouragement to test and learn new digital ideas and approaches throughout the campaign process. To proactively bring and share digital insights and trends.
  • Strong leadership capability with a talent for influencing at all levels of the organization
  • Excellent [written and verbal] communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality
  • Strong time management, organizational and prioritization skills
  • Diligence, accuracy, attention to detail and a strong work ethic

 

Minimum Qualifications

  • Bachelor's degree strongly preferred
  • 3-5 years hands-on performance display, content management, consumer insights, site merchandising, and ecommerce analytics
  • Comprehensive understanding of digital infrastructure, tracking and reporting methods for display and digital content.
  • Advanced computer skills with proven Excel experience

 

 

 

  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Portland, Oregon.
  • Though our teammates hail from all corners of the world, our working language is English.

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