Associate SEM Director

3 weeks ago


New York, United States Abacus Group, LLC Full time

Our client is a marketing agency. They seek an Associate SEM Director to join their Queens, NY office.


Responsibilities

  • Lead search innovation to leverage new tech such as AI to strengthen channel performance
  • Manage strategy across Google (Search + Shopping), Bing, and 3P partners (AdMarketplace)
  • Oversee long-term strategic initiatives such as account restructures and new format expansions
  • Implement robust QA processes for the team to ensure quality of execution and maintenance
  • Work with Client POCs and channel partners to cover performance, issues, and opportunities
  • Spearhead the hiring and development of new team members across the SEM organization
  • Handle resource allocation to most appropriately staff to deliver against client needs
  • Maximizing cross-channel opportunities where SEM intersects: audiences, creative, targeting, etc.
  • Maximize the value of partnerships between the agency and client, including Google, Bing, Revim, ad.net, etc.
  • Liaise with senior stakeholders to develop training, SLAs, and establish SEM-proven methods


Requirements

  • Bachelor's degree in Marketing or similar
  • 5+ years of paid search and/or search-forward integrated digital marketing experience
  • 2+ years of staff management (developing, coaching, and mentoring) experience
  • Experience managing $1M+ annual budgets
  • Excellent in client-facing situations/excellent client management skills
  • Able to work with a high level of efficiency and accuracy under tight deadlines
  • Strong attention to detail and fidelity to industry best practices
  • Expertise in Google Ads, Microsoft Ads, and bid management platforms
  • Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture


JobID: 16899



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