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Digital Marketing Director

2 months ago

New York County New York, United States Assembly Full time
About the Role

We are seeking an experienced Associate Director, Paid Search to join our team at Assembly. As a key member of our digital marketing team, you will be responsible for overseeing all aspects of our clients' Paid Search campaigns.

Key Responsibilities
  • Oversight of client performance-based programs, including orchestration of large-scale SEM programs
  • Setting the strategic vision for all SEM programs
  • Collaboration with Client Experience & Channel Leads to understand and execute integrated media solutions
  • Overseeing a team that analyzes results and provides optimization recommendations while media is live
  • Handling vendor relationships
  • Working with sophisticated bid management strategies
  • Advanced analytics and presenting QBR/Monthly/Weekly and ad-hoc documents
  • Responsible for overall media objectives and strategies that fulfill client business goals
  • Communicating and troubleshooting changes to field and technical teams relating to tracking methodology
  • Advising on product use and integration with overall platform
  • Acting as a thought leader with innate curiosity and aptitude across paid search advertising
Requirements
  • 5+ years SEM experience
  • 2-3 years' experience in team management
  • Strong understanding of technology behind Engine performance
  • Extensive knowledge of Google Analytics/Adobe Analytics
  • Experience in both ROAS/ROI and CPA goal-related SEM Programs
  • Understanding of how SEO works with SEM
  • Heavy forecasting experience
  • Ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture
  • Strong experience using search engine and bid management platforms
  • Excellent written and verbal communication skills, specifically in presentations and speaking to senior-level client contacts
  • Experience with large budget SEM management
  • Highly developed organization and communication skills
About Assembly

We are a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion.

We are committed to purposeful action, leading the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

We offer a competitive salary, annual compensation reviews, flexible time off policy, market-leading primary and secondary caregiver and parental leave policies, and a hybrid in-office/remote working policy. We also provide comprehensive family planning benefits, pre-tax commuter benefits, and a generous PTO plan.

We are an equal opportunities employer and advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability.