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Brand Creative Art Director

2 months ago


New York, United States Garan, Incorporated Full time

Garan, Inc.

Founded in 1941, Garan Incorporated is one of the nation’s leading manufacturers of apparel. Based in New York City with manufacturing headquarters in Starkville, Mississippi, and operations worldwide, Garan is a wholly owned subsidiary of Berkshire Hathaway.


Garan, Inc. is best known for Garanimals, the original mix + match brand for babies and toddlers. Established in 1972, families continue to love and trust our adorable, affordable, durable clothing. Garan is expert in creating, launching and managing brands. Our recently launched easy-peasy brand offers delightfully soft, sustainable childrenswear made with our planet in mind.


Position Overview

We are looking for an experienced creative professional to join our marketing team.This is a key position within the marketing department requiring a talented creative professional to help steward and express our brands across many touchpoints. You will help evolve the visual identity for our brands as well as develop creative from start to finish. An integral member of the marketing team, we seek someone with big-picture ideas and an ability to roll-up their sleeves and execute at any level—with an ability to collaborate within the marketing team and across the organization cross-functionally.


Responsibilities

  • Collaborate with marketing team to concept and create consumer facing, B2B, and internal assets to support business and marketing objectives.
  • Lead the timely creation and delivery of assets across a variety of channels, including email, organic social media, paid social and digital ads, e-commerce assets and website content, print ads, packaging, direct mail/postcards and catalogues. Support B2B and internal needs, as well, including the creation of sizzle reels, internal presentations, posters, and other B2B collateral.
  • Partner with senior creatives and Chief Marketing Officer on photography and video:
  • **Photography: Provide creative feedback on any freelance art direction, art direct product photoshoots, help with post-production process including mark ups, retouching, color correction.
  • **Video: Develop relationships with freelance videographers and editors. Manage freelance vendors for video needs for consumer digital advertising (ex. paid social media ads) and B2B sizzle reels.
  • **Manage motion for digital ads and video. Some animation skills needed. Manage freelancers on more extensive After Effects/motion graphics needs.
  • Collaborate with freelance copywriters and brand marketing team on copy and brand voice.
  • Execute on briefs hands-on. At times, source and manage freelance graphic designers when needed based on workload.
  • Manage brand guidelines and assets across the company.Ensure brand consistency across touchpoints and efforts. Lead important brand identity evolutions when needed. Lead brand identity creation for new ventures. Steward brand identity overall and keep the company’s stable of brands relevant and strong.
  • Collaborate with brand team and external creative agencies on large campaigns.
  • Create both brand and performance marketing assets. Be open to data-driven feedback and creative optimizations to drive KPIs.
  • Ensure creative is wholesome and appropriate for the kids & family space. Adhere to safety guidelines and high standards of excellence & compliance in all creative expressions.


Qualifications

  • Position is hybrid, in NYC office at least 3X a week.
  • 10+ years of experience working at an agency or as an in-house creative.
  • Must have creative experience in retail.
  • Must have experience in the kids and family space.
  • Omnichannel experience is needed. Must have creative experience working with or for a direct-to-consumer brand or for ecommerce.
  • Must have experience creating for both brand and performance marketing efforts/channels.
  • Strong portfolio showcasing expertise in branding, graphic design, digital advertising, and other consumer-facing creative.
  • Ability to multi-task and work on more than one brand at once.
  • Ability to work across both print and digital media.Experience creating for both traditional and new platforms, channels, or audiences with a solid understanding of connecting the dots across the consumer experience – ecommerce, digital, social and in-store.
  • Able to adapt quickly and drive impact in a fast-paced environment.
  • Expert in Adobe Creative Suite: Photoshop, InDesign, Illustrator.
  • Must be able to design in Figma for website design work in collaboration with digital agencies.
  • Experience with Microsoft Word, Excel, PowerPoint.