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Senior Brand Marketing Consultant

4 months ago

Houston, United States UNLEADED Full time

We are seeking an experienced and dynamic Senior Brand Marketing Consultant to join our team. This role requires a deep understanding of business strategy concepts and an ability to translate our clients’ business objectives into actionable marketing plans to support growth. The ideal candidate will have experience deeply researching market trends, competitors, customers, and growth drivers to identify insights beyond the obvious with an ever-present intellectual curiosity. A successful candidate will have demonstrated ability to draw insights from research conducted and develop value propositions, messaging, positioning, and creative briefs in support of an overall marketing strategy. If you are a strategic thinker with a passion for driving business growth through marketing tactics, we encourage you to apply.

Responsibilities

  • Interface with clients to build relationships while drawing out key business, market, competitive, audience, leadership, management, and operational insights
  • Perform in-depth research to understand client businesses, markets, competitive landscape, growth drivers, and audiences and derive insights from research to identify new growth opportunities
  • Document customer journey maps based on market research to identify customer needs and pain points
  • Define unique value propositions and compelling brand narratives that inform and inspire—and the detailed messaging strategies that support them across all markets including creating brand messaging, message houses, positioning, and content strategies that align with client business objectives
  • Develop robust marketing plans that include positioning statements and brand strategy
  • Write creative briefs and work closely with the creative team from kickoff to concept; review final assets to ensure alignment with brand and marketing strategies
  • Work with creative team to ensure full understanding of the overall marketing strategy and plans for each program asset
  • Collaborate with marketing operations team to understand in-market program performance and optimize program strategy and assets
  • Maintain adaptability and be able to quickly and confidently form an data-backed opinion on client requests

Leadership

  • Act as a mentor to others to instill continuous learning and improvement, develop and coach members of the team
  • Develop a team culture, where expertise is shared, continuous learning and creative innovation is the norm.
  • Be a champion for marketing and ensure the customers' voice is at the center of all decision making

Qualifications

  • 8+ years’ experience in B2B marketing strategy, integrated multi-channel marketing, marketing communications leadership and other adjacent disciplines
  • Demonstrated success in developing effective brand marketing strategies that have helped achieve quantifiable corporate objectives
  • Experience developing and presenting strategy presentations to client management teams
  • Ability to understand complex clients, markets, audiences and sales cycles
  • Apt at shaping a compelling value narrative around customer, market and business data
  • Experience working closely with creative teams to develop marketing program assets
  • Understanding of a variety of marketing channels; digital, traditional and experiential
  • Experience with account-based marketing initiatives
  • Persuasive communications skills and ability to provide constructive feedback with confidence and courtesy
  • Management consulting experience preferred, but not required

About Unleaded

Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For over 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.