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Digital Marketing Specialist

2 months ago

Houston, Texas, United States Senior PsychCare Full time
About Senior PsychCare

Senior PsychCare Health (SPC Health) is a leading provider of fully integrative behavioral health services to the long-term care patient. Our team is dedicated to delivering exceptional care and support to our patients and their families.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our Marketing Team. As a key member of our team, you will be responsible for implementing and maintaining SPC Health's digital presence, managing job-relevant marketing software and digital systems, and ensuring website functionality, digital technology, and content consistency across all SPC Health's online engagement platforms.

Key Responsibilities
  • CRM Management: Manage CRM software, with a minimum of 2 years of experience, preferably with ZOHO CRM.
  • Relationship Building: Establish and maintain relationships with current contracts and pursue adding secondary/additional services.
  • Digital Marketing: Plan and execute digital and direct response marketing campaigns on social media, banner ads, and email marketing.
  • Content Creation: Assist in the planning, ideation, creation, and publishing of content to SPC Health's social media accounts.
  • Analytics and Reporting: Analyze and track reporting models in digital marketing and generate monthly reports on all campaigns.
  • Collaboration: Collaborate with the marketing team and IT Departments to advance projects and maintain a positive image of the practice.
  • Directory Listings: Generate and sync digital directory listings on various internet platforms.
  • Brand Standards: Enforce brand standards and create customized digital ads that conform to the practice's standards.
  • Content Management: Assist with content management and maintenance.
  • SEO: Craft Search Engine Optimization (SEO) content for use on external websites and digital marketing advertisements.
  • Industry Trends: Acquire insight into online marketing trends and keep strategies up to date.
  • Departmental Goals: Support department-based goals to contribute to the success of the practice.
  • Design Concepts: Create design concepts and make recommendations for marketing materials and promotional items.
Requirements
  • Experience: 2 years of working experience as an account manager or similar role.
  • Education: A Bachelor's degree in social media, marketing, communications, or a related field.
  • Skills: Experience with Facebook, Instagram, LinkedIn, and Twitter, as well as a pulse on emerging social platforms.
  • Content Creation: Demonstrated ability to conceptualize and create unique social content.
  • Photo-Editing: Experience working in Photoshop or other photo-editing software.
  • Adaptability: Ability to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure and tight deadlines.
  • Tools: Knowledge of social media management tools like GoDaddy, Hoot Suite, etc.
  • Software: Proficient with Visio, Microsoft Word, PowerPoint, and WordPress.
What We Offer
  • Paid Time Off: Paid Time Off and Paid Holidays.
  • Comprehensive Benefits: Comprehensive benefits packages including Medical, Dental, Vision, 401k, Long Term and Short-Term Disability, and Life Insurance.
  • Healthcare Coverage: Healthcare coverage available 1st day of the month following full-time employment.