Search Engine Marketing Strategist

1 month ago

Falls Church, United States ESB Advertising Full time

Company Description

ESB Advertising is a data-driven media buying agency based in Falls Church, VA. We specialize in expanding brand awareness, generating leads, and growing revenue for companies on the rise. Our agency includes seasoned media buyers, certified digital marketers, and Emmy award-winning producers. We believe that consistency is key for a successful ad campaign, and that's why we bring together media buying and creative services under one roof.


Role Description

This is a full-time hybrid role for an SEM Strategist. The SEM Strategist will be responsible for day-to-day tasks related to Paid Search/PPC marketing including but not limited to account and campaign management, developing and presenting reports, and post-click/landing page development. This role is based in Falls Church, VA but offers flexibility for remote work.


Key Functional Areas of Responsibility

  • Perform regular account management of PPC campaigns, executing best practices focused on improving KPIs (CTR, CPA, Conversions, ROAS, CVR, etc.) to deliver consistently improved results for our clients
  • Perform regular account analysis and reporting using in-platform data alongside in-house reporting dashboards and tools
  • Create and manage new paid search accounts and campaigns, taking ownership of the client onboarding process from the initial launch through the optimization phase
  • Provide creative copy suggestions and graphical ad templates, as required
  • Assist with the creation and optimization of post-click/landing page experience
  • Communicate to team and management on project development, timelines, and campaign performance.
  • Work closely with other team members to meet and exceed client goals
  • Keep pace with Google Ads and PPC industry trends and developments


Professional Competencies

  • Passion for all things paid search, Google Ads, and digital marketing
  • Outstanding ability to think creatively, identify, and resolve problems
  • High levels of integrity, autonomy, and self-motivation
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Ability to clearly and effectively articulate thoughts
  • Ability to learn new industries and businesses quickly and apply this knowledge to PPC marketing
  • Excellent analytical, organizational, project management, and time management skills


Professional Skills & Qualifications

  • At least 4 years of direct hands-on experience with Google Ads management
  • High-Proficiency in Microsoft Excel/Google Sheets
  • Experience with website analytics tools, such as Google Analytics and Google Tag Manager
  • Google Ads certifications required
  • BS/BA degree preferred or equivalent work experience

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