Social Media Strategist

2 weeks ago

Falls Church, United States Ampcus Full time

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title: Social Media Strategist

Location(s): Merrifield, VA

Responsibilities:
  • Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize brand awareness on social media platforms and ensure alignment with enterprise and department strategies
  • Assist in ensuring governance policy for all social media platforms is followed and adheres to the rules of engagement
  • Contribute input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use
  • Support the implementation of the paid social advertising program and future marketing strategies aligned with industry peers
  • Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonial.
  • Participate in developing strategies for establishing new social media platforms or using new platform features (Stories, livestreaming, platform takeovers, etc.).
  • Participate in social media campaign plans and editorial calendars, gather insights on performance and effectiveness against corporate goals and department objectives, and assist in presenting actionable learnings to executive leaders.
  • Support strategic development and implementation of social media campaigns to leverage product and service offerings to create new buying opportunities for members on all social media platforms.
  • Contribute input for and assist in maintaining the paid social advertising budget, platform budgets, and vendor budgets in support of social.
  • Participate in identifying existing and emerging challenges to define, develop, and execute effective strategies to resolve and support needs, opportunities, and solutions.
  • Support and participate in a matrix of decision making and ensure integration of business and marketing strategic plans for all social media platforms.
  • Collaborate with multiple communication partners (internal and external) to ensure alignment of strategies and tactics, and the development and performance of the analytics and metrics framework.
  • Provide support in operationalizing social data across the organization to identify and recommend decisions, inform and implement new strategies, and improve processes.
  • Build and maintain partnerships with key business unit stakeholders and senior management.
  • Participate in collaborating with third-party vendors (e.g., social media management system, URL shortener, UGC platform, employee advocacy tool, etc.); coordinate with Procurement, ETS, and InfoSec to regularly review vendors for efficiency and value; initiate requests for proposal (RFPs).
  • Assist in developing and presenting recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging.
  • Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights.
  • Contribute to and implement social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies.
  • Contribute complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies.
  • Identify and report social media complaint trends and high priority escalations.
  • Perform other duties as assigned.
Qualifications and Education Requirements:
  • Bachelor's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience.
  • Working knowledge of social media platforms, review sites, and emerging media.
  • Working experience in developing and managing large corporate social media campaigns and related budgets.
  • Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms.
  • Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies.
  • Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications.
  • Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems.
  • Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely.
  • Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact.
  • Experience managing multiple priorities independently and/or in a team environment to achieve goals
  • Effective verbal and written communication skills.
  • Effective organizational, planning and time management skills.
  • Familiarity with media operations, specialized publications, and editorial practices
  • Effective skill in building strategic and execution-focused plans and alliances with partner leadership.
  • Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully.
Desired Qualifications and Education Requirements:
  • Master's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
  • Familiar with regulatory and financial regulations and compliance protocol
  • Advanced knowledge of philosophy, operations, and organizational objectives

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