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Social Media Strategist
2 months ago
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title: Social Media Strategist
Location(s): Merrifield, VA
Responsibilities:
- Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize brand awareness on social media platforms and ensure alignment with enterprise and department strategies
- Assist in ensuring governance policy for all social media platforms is followed and adheres to the rules of engagement
- Contribute input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use
- Support the implementation of the paid social advertising program and future marketing strategies aligned with industry peers
- Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonial.
- Participate in developing strategies for establishing new social media platforms or using new platform features (Stories, livestreaming, platform takeovers, etc.).
- Participate in social media campaign plans and editorial calendars, gather insights on performance and effectiveness against corporate goals and department objectives, and assist in presenting actionable learnings to executive leaders.
- Support strategic development and implementation of social media campaigns to leverage product and service offerings to create new buying opportunities for members on all social media platforms.
- Contribute input for and assist in maintaining the paid social advertising budget, platform budgets, and vendor budgets in support of social.
- Participate in identifying existing and emerging challenges to define, develop, and execute effective strategies to resolve and support needs, opportunities, and solutions.
- Support and participate in a matrix of decision making and ensure integration of business and marketing strategic plans for all social media platforms.
- Collaborate with multiple communication partners (internal and external) to ensure alignment of strategies and tactics, and the development and performance of the analytics and metrics framework.
- Provide support in operationalizing social data across the organization to identify and recommend decisions, inform and implement new strategies, and improve processes.
- Build and maintain partnerships with key business unit stakeholders and senior management.
- Participate in collaborating with third-party vendors (e.g., social media management system, URL shortener, UGC platform, employee advocacy tool, etc.); coordinate with Procurement, ETS, and InfoSec to regularly review vendors for efficiency and value; initiate requests for proposal (RFPs).
- Assist in developing and presenting recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging.
- Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights.
- Contribute to and implement social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies.
- Contribute complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies.
- Identify and report social media complaint trends and high priority escalations.
- Perform other duties as assigned.
- Bachelor's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience.
- Working knowledge of social media platforms, review sites, and emerging media.
- Working experience in developing and managing large corporate social media campaigns and related budgets.
- Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms.
- Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies.
- Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications.
- Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems.
- Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely.
- Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact.
- Experience managing multiple priorities independently and/or in a team environment to achieve goals
- Effective verbal and written communication skills.
- Effective organizational, planning and time management skills.
- Familiarity with media operations, specialized publications, and editorial practices
- Effective skill in building strategic and execution-focused plans and alliances with partner leadership.
- Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully.
- Master's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
- Familiar with regulatory and financial regulations and compliance protocol
- Advanced knowledge of philosophy, operations, and organizational objectives
