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Senior Digital Marketing Strategist

3 months ago

Menomonee Falls, United States WELLS FARGO ASSET MGMT HOLDING Full time

JOB REQUIREMENTS: Description Elevate Your Career Work where your ideas have impact COMPANY Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients\' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what\'s possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments. At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It\'s also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey. POSITION Allspring is looking for a dynamic and visionary Senior Digital Marketing Strategist to lead the charge in transforming our digital marketing efforts. Leveraging modern technologies and data driven insights to create personalized, omnichannel experiences that resonate with our target audiences in the online and sales channels. Your expertise will help us stay ahead in the competitive financial services landscape, driving engagement, lead generation, and revenue growth. RESPONSIBILITIES Strategy Development: Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results. Campaign Execution: Partner with channel marketing and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions. Experimentation: Lead A/B testing and experimentation using advance tools and artificial intelligence. Optimize marketing efforts to improve conversion rates... For full info follow application link. We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/F18603FFFE8E4E9C