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Advertising Account Executive
3 months ago
Job Summary: The Advertising Account Executive will be responsible for driving revenue by developing and managing advertising accounts in the Texas market. This role involves creating strategic partnerships, understanding client needs, and delivering customized advertising solutions. The ideal candidate is a self-starter with a strong sales background, excellent communication skills, and a deep understanding of the Texas market.
Key Responsibilities:
- Relationship Management:
- Build and maintain strong relationships with existing and potential clients.
- Conduct regular client meetings to understand their needs and propose tailored advertising solutions.
- Act as the primary point of contact for clients, ensuring satisfaction and addressing any concerns.
- Strategy & Execution:
- Develop and execute strategies to achieve revenue targets.
- Prepare and present proposals and presentations to clients.
- Negotiate contracts and close deals effectively.
- Monitor market trends and competitor activities to identify new opportunities.
- Campaign Coordination:
- Collaborate with internal teams to develop and execute advertising campaigns.
- Ensure that all campaigns are delivered on time, within budget, and meet client expectations.
- Provide clients with regular updates and performance reports on their campaigns.
- Optimize campaigns based on performance metrics and client feedback.
- Market & Industry Analysis:
- Stay up-to-date with industry trends, market conditions, and competitor activities.
- Analyze market data to identify potential growth areas and new business opportunities.
- Provide insights and recommendations to clients based on market analysis.
- Collaboration & Teamwork:
- Work closely with the creative, marketing, and technical teams to deliver high-quality advertising solutions.
- Share best practices and collaborate with other account executives across different markets.
- Participate in team meetings, training sessions, and other company events.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3-5 years of experience in advertising sales or account management, preferably within the Texas market.
- Proven track record of meeting or exceeding sales targets.
- Strong understanding of digital and traditional advertising platforms.
- Excellent communication, negotiation, and presentation skills.
- Ability to work independently and manage multiple accounts simultaneously.
- Familiarity with CRM software and sales tools.
- Willingness to travel within Texas as needed.
Preferred Qualifications:
- Experience working with clients in industries relevant to the Texas market (e.g., automotive, healthcare, technology).
- Knowledge of local market dynamics and consumer behavior in Texas.
- Bilingual (English/Spanish) is a plus.
Compensation:
- Competitive base salary with commission and performance-based bonuses.
- Benefits package including health insurance, retirement plans, and paid time off.
- Opportunities for career advancement within the company.