Head of Marketing

2 months ago

Charlotte, United States Call Dad AC & Heating Full time

Join a fast-growing HVAC company and lead the marketing strategy and execution. At Call Dad AC and Heating, “We're not just fixers - we're family. We support, communicate, and deliver on every call. Big solutions from small acts, and always a dad joke at the ready. That’s the Call Dad way”


Overview:


Call Dad AC and Heating is looking for a Head of Marketing to join our team and help us grow our brand awareness, customer base, and revenue. You will be responsible for developing and implementing the marketing vision, strategy, and plan, as well as managing the marketing budget and resources. You will also work closely with other departments, such as Customer Service, Sales, and Operations, to ensure a seamless and satisfying customer experience across all touch points.


Responsibilities:


·      Develop and execute the marketing strategy, goals, and metrics, in line with the company's vision, mission, and values

·      Manage and optimize the marketing budget and resources, ensuring efficiency and effectiveness

·      Create and implement engaging brand campaigns and initiatives that increase awareness, engagement, loyalty, and advocacy among our target audiences

·      Develop and nurture all email, PPL, and social media marketing for the company

·      Use and manage our marketing technology platforms effectively, such as ServiceTitan, Google Ads, and Google Analytics

·      Work the appropriate individuals to create graphics, photos, and videos for various marketing channels and materials

·      Oversee all social media pages and ensure regular content is created that showcases our products, services, values, and customer stories

·      Develop and execute a continuous content promotion strategy, using SEO, PPC, PR, and influencer marketing tactics

·      Work with the sales team on lead generation, qualification, and marketing-to-sales handoff processes to ensure we are achieving our budget lead count

·      Work with the customer service team on providing feedback to enhance all marketing efforts

·      Organize and implement all community outreach programs, such as sponsoring youth sports in our markets

·      Support all company events

·      Build and sustain strong relationships with internal and external stakeholders, such as customers, partners, media, and vendors

·      Maintain and uphold the brand identity, voice, tone, and style across all marketing channels and materials

·      Stay informed on the latest marketing trends, best practices, and tools, and share learnings and recommendations with the team and the company

·      Report on key results and predetermined KPIs, such as website traffic, lead generation, conversion rates, customer satisfaction, and ROI

·      Perform any other tasks assigned by the Senior Leadership Team to facilitate the company's goals and objectives


Requirements:


·      Bachelor's degree in marketing, communication, business, or related field

·      At least 5 years of experience in marketing, preferably in the HVAC or home services industry

·      Proven track record of developing and executing successful marketing campaigns and strategies

·      Strong knowledge and skills in marketing technology platforms, such as ServiceTitan, Google Ads, and Google Analytics

·      Proficient in graphic design, photo, and video editing tools, such as Photoshop, Canva, and Premiere Pro

·      Excellent communication, presentation, and writing skills, with attention to detail and consistency

·      Creative, analytical, and strategic thinking, with the ability to solve problems and make data-driven decisions

·      Collaborative, adaptable, and customer-oriented, with the ability to work well with different teams and stakeholders

·      Passionate, driven, and self-motivated, with the ability to take initiative and work independently

·      Awareness and alignment with the company's vision, mission, and values


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