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Head of Creative Strategy

2 months ago

Charlotte, North Carolina, United States CPI Security Full time
Job Overview

CPI Security, a prominent player in the security and automation solutions sector, is seeking a Head of Creative Strategy to elevate our dynamic team. This role is more than a position; it is an opportunity for a rewarding and mission-driven career. The ideal candidate will possess a robust background in digital marketing, demonstrating the ability to deliver groundbreaking solutions. This pivotal role is essential to our ambition of establishing a premier, in-house creative team that crafts captivating designs that resonate with key audiences. Together, we will harness your skills in brand identity, design, performance marketing, and e-commerce to realize our vision and beyond.

Key Responsibilities

  • Instill a strategic approach into creative ideation and execution.
  • Work collaboratively with marketing, strategy, and business units to grasp objectives, target demographics, and essential messages.
  • Generate iconic and memorable concepts.
  • Stay informed on industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to foster continuous improvement and innovation.
  • Build a top-tier, in-house creative team and nurture talent within.
  • Promote an omni-channel approach in creative development, ensuring adaptability and effectiveness across various platforms.
  • Develop and implement brand campaigns that align with business goals and market positioning.
  • Guarantee consistency and excellence in creative output across all channels.
  • Differentiate the brand through innovative programs and identity.
  • Advocate for design thinking across marketing to enhance efficiency and collaboration while educating the broader marketing team through creative briefs and visual storytelling.

Creative Oversight and Development

  • Collaborate with digital, social media, and content teams to optimize creative assets for maximum impact.
  • Lead the creation of campaigns, content, and initiatives that engage and resonate with diverse global audiences.
  • Provide creative direction and mentorship to a team of designers, fostering a culture of innovation and excellence.
  • Steer the creative vision and strategy for digital marketing campaigns, ensuring alignment with client objectives and brand standards.
  • Oversee the development and execution of UX/UI design concepts that enhance user engagement and drive conversions across digital platforms.
  • Ensure seamless integration of creative concepts across traditional and digital channels to enhance brand awareness.
  • Maintain high standards of design execution across a variety of B2B and B2C marketing assets.
  • Collaborate across the organization to ensure Creative Services effectively supports business advancement.
  • Oversee brand positioning, messaging, and visual evolution.
  • Manage tracking and metrics for all activities, reporting to senior management.
  • Research and share best practices and standards for UX research and user experience development.

Qualifications

  • Bachelor's degree or higher in a related field preferred.
  • 5+ years of relevant experience in-house or at an agency, focusing on marketing, branding, and interactive design.
  • Expertise in UX/UI design principles and user-centered methodologies.
  • Strong conceptual thinking and creative problem-solving abilities, with a knack for translating complex ideas into compelling visual narratives.
  • Experience leading and mentoring design teams, fostering a culture of creativity and accountability.
  • Ability to blend creativity with strategic thinking, translating business objectives into impactful solutions.
  • Strong leadership skills with a proven ability to build and motivate high-performing creative teams.
  • Excellent written and verbal communication skills, with analytical thinking capabilities.
  • Solid understanding of digital marketing practices and strategies.
  • Passion for innovation and staying ahead of best practices in creative marketing and emerging technologies.
  • Demonstrated success in developing effective digital marketing campaigns that yield results.
  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Familiarity with Figma and Microsoft PowerPoint is a plus.
  • Strong communication and collaboration skills, with the ability to present creative concepts effectively.

Benefits

  • Competitive compensation and the chance to work for a respected brand.
  • Comprehensive medical, dental, vision, short- and long-term disability, and life insurance options.
  • Paid holidays, floating holidays, and paid time off (PTO).
  • 401(k) plan with a competitive company match.
  • Eligibility for a complimentary monitored security system after a specified period.
  • Education assistance to support employees in enhancing their skills and furthering their education.
  • A vibrant and engaging company culture comprised of a diverse workforce.
  • Opportunities for volunteer and community engagement, partnering with organizations that align with our mission.
  • Access to on-site amenities including a café, coffee/smoothie bar, walking trail, basketball court, and a state-of-the-art fitness facility.