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Content Strategist

2 months ago

Atlanta, United States Robert Half Full time

Content Strategist

Full time contract

3 days a week onsite in Buckhead


We're seeking a talented and results-oriented Copywriter/Content Strategist (Retail) to join a client team.


In this role you would be working with marketing leadership and product managers to create overall strategy and plan for their social media videos & content.


This position is strategizing for social media and the visual storytelling of that. You will be working with the product managers to understand the products and the solutions we are providing, and how to tell that through video as well as generating ideas that will grow demand.


- Plan content and strategy to meet deadlines for product launches and social calendar.


- Generate content ideas that will grow demand and conversions through content/stories and drive users to websites.


- Write content for company blog and LinkedIn posts.


Responsibilities:

  • Develop and implement a data-driven content strategy that aligns with our business goals and target audience needs.
  • Conduct market research and competitor analysis to stay ahead of industry trends.
  • Craft clear, concise, and engaging website copy, product descriptions, and other marketing materials.
  • Maintain brand voice and messaging consistency across all content channels.
  • Collaborate with designers, product managers, and other stakeholders to ensure content accuracy and effectiveness.
  • Conduct keyword research and optimize content for search engines (SEO).
  • Track and analyze content performance to measure success and identify areas for improvement.


Qualifications:

  • 3+ years of experience in copywriting, content strategy, or a related field.
  • Proven track record of developing and implementing successful content marketing campaigns.
  • Strong understanding of retail marketing principles and consumer behavior.
  • Excellent writing and editing skills with a keen eye for detail.
  • Ability to write in a clear, concise, and engaging style for various audiences.
  • Experience with SEO best practices a plus.
  • Familiarity with content management systems (CMS) preferred.
  • Excellent communication, collaboration, and organizational skills.
  • Retail experience is required.