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Digital Strategist

2 months ago

Atlanta, Georgia, United States Stripe Theory Full time

About Stripe Theory

Stripe Theory is a digital marketing agency driven by data, where skilled marketers, communication experts, and analysts collaborate to craft impactful strategies across public relations, marketing, and the digital realm. We believe in harnessing the power of data to inform and fuel every aspect of our work.

About ACC

Stripe Theory is part of ACC - Acceleration Community of Companies, a dynamic network of cutting-edge media, marketing, and communications companies. ACC offers best-in-class marketing solutions where strategy, technology, and creativity converge to deliver exceptional results.

Digital Strategist Role

We are seeking a talented Digital Strategist with a keen eye for detail, strong problem-solving abilities, and a passion for the ever-evolving digital landscape. As part of our team, you will play a pivotal role in managing projects, guiding clients, leading digital strategy development, and coordinating seamless project execution.

Responsibilities:
  • Cultivate and nurture strong client relationships, ensuring effective communication and collaboration throughout ongoing projects.
  • Continuously evaluate and implement enhancements to existing digital strategies, driving measurable improvements in performance.
  • Stay at the forefront of emerging digital tools and interactive trends, incorporating innovative solutions into our clients' campaigns.
  • SEO Management:
    • Conduct comprehensive SEO audits to identify areas for optimization.
    • Perform in-depth keyword research to uncover valuable search terms relevant to client objectives.
    • Analyze website traffic and analytics data to gain insights into user behavior and campaign effectiveness.
    • Implement A/B testing strategies to refine website content and improve conversion rates.
    • Build a network of high-quality backlinks to enhance website authority and search engine rankings.
    • Analyze competitor SEO strategies to identify opportunities for differentiation.
    • Maximize local search exposure to attract geographically targeted customers.
    • Develop compelling calls to action that drive desired user engagement.
    • Collaborate with writers and designers to ensure SEO best practices are integrated into all website content.
    • Create effective ranking strategies tailored to each client's unique needs and goals.
    • Stay abreast of the latest SEO trends and algorithm updates.
  • Email Management:
    • Execute end-to-end email marketing campaigns, from strategy development to execution and analysis.
    • Manage email databases effectively, ensuring data accuracy and compliance with industry regulations.
    • Create engaging newsletters that deliver valuable content to subscribers and drive conversions.
    • Develop and implement strategies to optimize email open rates, click-through rates, and conversion rates.
Qualifications:

We are looking for a highly motivated and results-oriented individual with a proven track record in digital marketing. The ideal candidate will possess:

  • A strong understanding of SEO principles and best practices.
  • Experience managing email marketing campaigns and optimizing for performance.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • A passion for staying up-to-date on the latest digital marketing trends.