Marketing Technology Specialist
1 month ago
Job Title: Marketing Technology Specialist
Location: Remote- EST hours
Duration: Long-term contract
Compensation: $45-55/hour
Job Description:
The MarTech Specialist will be responsible for managing and implementing various marketing technologies as the subject matter expert within our clients organization. This role is pivotal in understanding business needs, identifying appropriate technology solutions, and ensuring their effective application to enhance marketing efforts. The MarTech Specialist will play a critical role in driving business strategy and solutions for the overall growth and efficiency of the company.
Key Responsibilities:
- Lead and manage the MarTech team, acting as the subject matter expert on marketing technologies.
- Understand business needs and identify suitable technology solutions to improve marketing efforts.
- Drive business strategy and solutions to support the company's growth and efficiency.
- Collaborate closely with IT, sales, Data & Analytics, and other business teams.
- Work with platforms such as CMS, CRS, and AdTech, implement marketing automation tools, analyze data, and optimize SEO strategies.
- Integrate various technologies to create a cohesive and efficient marketing technology stack.
- Implement and manage technologies that streamline marketing processes, improve customer engagement, and enhance the overall effectiveness of marketing strategies.
- Work with different technologies and applications like Adobe Experience Manager (AEM), Marketo, Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Journey Optimizer, and Real-Time CDP.
- Participate in solution design discussions, architectural decisions, code reviews, and drive agile delivery methods focusing on quality, CI/CD, and best practices.
- Govern initiatives that align with overall enterprise architecture guidelines and principles.
- Partner with broader Enterprise Architecture teams for vendor evaluation, heat maps, and long-term IT investment strategies.
Required Skills and Qualifications:
- Strong understanding of various marketing technologies and tools.
- Data analysis skills and knowledge of SEO and digital marketing strategies.
- Excellent problem-solving abilities.
- Experience with governance of initiatives that align with enterprise architecture guidelines and principles.
- Ability to collaborate effectively with cross-functional teams.
Preferred Experience:
- Experience with Adobe Experience Manager (AEM), Marketo, Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Journey Optimizer, and Real-Time CDP.
- Proven track record in implementing marketing automation tools and optimizing SEO strategies.
- Familiarity with agile delivery methods and CI/CD best practices.
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