Marketing Manager

6 days ago


Richmond, United States Top Talent Full time

Qualifications

  • Bachelor's degree in Marketing, Business administration, or a related field is required
  • Minimum of five years of marketing management
  • Attention to detail and ability to manage multiple projects promptly

Responsibilities

  • Coordinate the operations of marketing initiatives to meet organizational objectives
  • Maintain effective management of the marketing, communications, advertising, and promotional activities to meet organizational needs
  • Help develop and implement marketing plans and projects for new and existing products
  • Support operations for all digital marketing initiatives primarily focused on electronic media such as the company's websites, SEO, SEM, Paid ads, Google Analytics, and CMS
  • Propose changes to the site focused on improving site relevance and traffic
  • Evaluate SEO reports, Google Analytics, and Paid ads performance and purpose updates to the site to improve site performance, traffic, engagement, and relevance
  • Establish and maintain a Social Media Calendar, prepare and post content and paid ads, recommend when to boost posts, track and report the levels of engagement, and propose action plans
  • Support the Influencer Strategy and initiatives by maintaining relations with influencers and providing them with the material and content needed to promote the brand and products
  • Manage industry trade show activities: prepare and maintain annual schedule; coordinate booth personnel and event services; direct trade show vendors; select, order, and ship products, demo units, literature, clothing, giveaways, and booth properties; maintain trade show files and database, and track expense budget
  • Manage the productivity of the marketing plans and projects, prepare monthly scorecards
  • Managed literature inventory, including creating purchase orders and coordinating the payment of vendor invoices
  • Support the activities related to the Product Information Management System, Produce and keep product-enhanced content, images, keywords, and specifications
  • Support graphic design activities
  • Lead position in the marketing function
  • Other duties and responsibilities performed as assigned


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