Director of Digital Strategy

2 months ago

Cedar Knolls, United States Fingerpaint Group Full time

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. In 2021, Fingerpaint was named Ad Age’s Best Places to Work and was awarded Agency of the Year by Med Ad News. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.


Objectives of This Role:

While Brand Strategy builds, sets and shepherds the overarching strategic direction for a brand, Digital Strategy brings the brand to life in the world through data-driven customer experiences. ​


We start with a deep customer understanding, employing a variety of research methods and analysis, to build personas/segments, customer/patient journeys, moments that matter, and a communications framework to inform the specific messaging and channel mix necessary to influence each audience. We assess market trends, potential whitespace and what competitor(s) have in market. Insights from this work and prioritization of where to focus establish the foundation for data-driven tactical and content planning. ​


Digital expertise coupled with familiarity in media and marketing technology enables architecting data-driven campaigns and overseeing ongoing execution. Leverage experience with websites, email and omnichannel business rules documentation as well as knowledge of analytical tools to provide actionable insights and demonstrate business impact. Deliver strategic recommendations and POVs on client challenges and potential solutions. ​


  • Owns digital and engagement strategy creation for assigned brands
  • Leader of best practices across all digital channels and media formats, including paid search, SEO, display media, social media, email marketing, marketing automation and analytic
  • Leads education and onboarding
  • Responsible for senior cross-department collaboration on brand strategies and commercial approaches, oversees digital strategy integration into individual tactics
  • Leads digital growth efforts for assigned clients
  • Leads digital case study creation for assigned clients
  • Main digital strategy contributor to tactical and brand planning for assigned clients
  • Develops key insights to provide strategic approach and recommendations for brand planning and new business opportunities
  • Thought leader who participates in conferences, new business efforts, and capes presentations
  • Creates the strategy that informs media planning development across all channels
  • Leads tactical and campaign projections for proper analysis and measurement
  • Responsible for data-informed growth opportunities to deliver business impact
  • Oversees and leads the development of effective measurement plans and campaign reports
  • Owns the development of robust omnichannel programs across assigned brands
  • Owns the data licensing and TAP agreements with data providers
  • Oversees the operationalizing and management of DDM programs across account functions, including account, project management, creative, and analytics
  • Owns the development of engagement maps, content maps, behavioral flow diagrams, retargeting strategies, brand journeys, and ecosystems
  • Owns strategy that informs BRDs, data maps, technical data architecture, tactical plans, briefs, and media plans
  • Oversees and leads program performance with analytics and creative teams
  • Develops processes and standards to improve workflow and efficiencies across the department and with other agency functions
  • Is a resource and guide for team members across all functions
  • Leads resourcing and recruiting for direct report positions
  • Main input to scoping and forecasts
  • Owns digital staff plans, assignments, and new job requisitions for assigned brands

Job Requirements:

  • 8-10 years of digital marketing, analytics, and marketing automation experience
  • Strong working knowledge of Google Analytics, Google Data Studio, Tableau, or any similar tools
  • Strong experience using a CRM platform
  • Hands-on experience in omni-channel marketing
  • Leading clients and a team of senior and junior analysts
  • Exceptional analytical ability and critical thinking skills
  • Strong understanding of the digital marketing landscape
  • Strong working knowledge of marketing automation platforms (Marketo and Salesforce Marketing Cloud); certification is a plus
  • Strong background in analyzing campaign data and drawing conclusions with proven results
  • Experience articulating email campaign structure and analytics findings (written and in person)
  • Expertise in developing lead scoring, nurture, and drip campaigns
  • HTML development skills are a plus
  • Deep understanding of Google Analytics, Google Search Console, Google Tag Manager, UTM tagging, HotJar
  • Working understanding of Third-Party Access agreements with data vendors
  • Strong working knowledge handling list licensing and handling proprietary data
  • Strong organization and written/oral communication skills
  • Attention to detail is a must


Don’t meet every single requirement? That’s okay Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

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