Senior Director, Brand Strategy
1 month ago
Position at Fingerpaint Marketing
About the Company:
Embrace a new perspective on health and wellness with Fingerpaint Marketing. As an independent agency with roots in empathy, Fingerpaint empowers professionals to thrive and express their unique contributions. With a diverse team spanning the United States and Europe, we have successfully launched over 200 brands, committed to crafting authentic experiences. At Fingerpaint, creativity flourishes organically, attracting top talent and fostering a culture of growth and collaboration.
Key Focus of the Role:
Join us as a visionary brand strategist who dares to challenge conventions and inspire clients and internal teams to elevate their strategic outputs. Your role will involve reshaping existing assignments into groundbreaking propositions, driving unique brand experiences and sparking innovation in customer engagement. As a catalyst for change, you will steer brand development, deeply understanding each client's business landscape, competition, and brand objectives. Your keen insights will fuel competitive advantage strategies and steer business growth for our partners.
Responsibilities:
- Collaborate on crafting effective brand strategies across various channels by leveraging in-depth brand marketing knowledge
- Initiate brand strategy dialogues and research initiatives to identify market needs and capitalize on brand opportunities
- Uncover key insights to inform strategies that influence consumer behavior and shape perceptions
- Think expansively across diverse strategic opportunities, from initial launch plans to long-term platform evolution
- Develop and present integrated marketing solutions alongside a multidisciplinary team
- Produce compelling presentations that inspire new perspectives and drive consensus
- Generate clear and concise written materials to support strategic initiatives
- Stay informed on industry trends to enhance communication strategies in alignment with market dynamics
- Collaborate with research and other strategic teams as needed
- Contribute to business development efforts through strategic insights and planning
- Guide team members and lead brand planning activities for clients
- Champion brand values in all interactions and projects
- Lead brainstorming sessions and facilitate strategy workshops
- Oversee pitch activities and collaborate with teams on presentations
- Demonstrate an enterprising and collaborative attitude with a passion for innovation
- Utilize insights effectively to achieve marketing goals
- Translate client objectives into actionable marketing strategies
- Possess knowledge of diverse marketing/advertising channels
- Bachelor's degree required; preference for graduate degrees in behavioral sciences, business marketing, or advertising
- Minimum of 7 years in brand strategy with experience in digital marketing, consulting, or advertising agencies
- Background in pharmaceutical or healthcare industry is advantageous
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