Senior Digital Paid Marketing Strategist

1 month ago

Cedar Rapids, Iowa, United States Geonetric Full time

SummaryAs a Senior Digital Paid Marketing Strategist, join a multidisciplinary team of digital marketing experts who are passionate about our client's digital strategies. Optimize ongoing campaigns, analyze each advertising channel, provide and present insights to the client, manage campaigns to a specified monthly spend, and determine targeting and campaign controls to achieve optimal results.
Having a strong understanding of PPC, display, and programmatic advertising will be essential to your success in this role. Comfortability with a demand-side platform like Basis will be a massive differentiator.
As a member of the client-facing Digital Marketing Team, you will lead a portfolio of clients across the business, crafting dynamic, competitor-beating paid strategies that deliver ROI for our healthcare clients. If you'd like to grow and scale our digital advertising services, the Sr. Digital Paid Marketing Strategist might be the perfect fit
Essential Duties and ResponsibilitiesYour primary focus areas in this role include:

  • Serve as a paid media subject matter expert, including paid social, paid search, streaming audio, online video, display for prospecting and retargeting campaigns, and programmatic media buying.
  • Partner with clients to develop holistic media strategies, leveraging a variety of digital media platforms and recommending channel and spend mix allocations.
  • Manage day-to-day set-up, execution, ongoing campaigns, and reports for a portfolio of accounts.
  • Drive accurate performance reporting through campaign tracking and tag setup.
  • Analyze campaign data, identify relevant trends, and recommend strategies to optimize client paid campaigns.
  • Effectively present campaign data, analytics, campaign performance and strategy to clients in a clear and relatable manner.
  • Manage landing pages by developing ad copy and creative, collaborating across teams, and performing A/B testing.
  • Ensure product competitiveness by staying on top of industry trends, new technologies and platforms; performing competitor analysis; and assisting with business development and sales presentations.
  • Share subject matter expertise with internal coworkers and external clients by mentoring, training, blogging, and speaking on digital solutions.

Education and Experience

  • Bachelor's degree in marketing, communications, business, or related field
  • 5+ years of related experience in digital paid marketing required

Professional Skills

  • Ability to understand the needs of and communicate effectively with, C-Suite level executives, client stakeholders, and client teams
  • Experience with Google Tag Manager, Google Looker Studio, Google Analytics, and Google Ads
  • Proficiency in digital advertising channels including paid search, paid social, display, video, audio, programmatic platforms like Basis
  • Mastery of delighting clients with dynamic presentations and comfortability with public speaking
  • Experience in factoring return on investment
  • Familiarity with SEO, business listings, social media, email, and content marketing
  • Experience managing a portfolio of paid media accounts, including managing to a budget
  • Exceptional communication, presentation, and analytic skills
  • Strategic marketing experience

Other Skills and AbilitiesIn addition to being an amazing Sr. Digital Paid Marketing Strategist, you'll need to fit into our unique culture and be:

  • Self-organized. There are no managers at Geonetric. You'll be a part of a self-organizing team, with no one "supervising" you. You should naturally get a lot of high quality work done to completion without outside pressure.
  • A doer. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.
  • Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.
  • Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team.
  • Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You're passionate about your discipline.
  • A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.

Travel

  • Occasionally may require overnight travel to client on-sites and conferences

EEOC
Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

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