![In The Moment](https://media.trabajo.org/img/noimg.jpg)
Vice President of Marketing And Business Development
1 month ago
Vice President of Marketing
Roles and Responsibilities
Location: Las Vegas, Nevada
Vice President of Marketing
As the Vice President of Marketing of In The Moment, you will play a crucial role in shaping and executing the marketing, advertising, programming and sales strategies across various projects. Your leadership will drive the organization's communication, branding, sales, positioning, and marketing efforts, ensuring a consistent and impactful presence in the market. You will work closely with the project teams and the managing partners to deliver exceptional results.
Strategy and Leadership:
· Develop and lead the overall marketing strategy for the selected projects, encompassing internal and external communication, media relations, and branding.
· Create, nurture, and evolve the brand's identity, creative assets, voice, and communication tone.
· Lead marketing strategy and execution across diverse media channels, including media partnerships, paid media, search, paid social, display, affiliates, and emerging digital platforms.
· Provide oversight and support for the company-wide Entertainment & Booking Strategy, including budget management, artist relations, and event planning.
· Maintain artist-relations teams to ensure seamless experiences for talent from booking through execution.
· Work with operational teams to expand on SOP's and processes related to marketing operations.
Campaign Management and Optimization:
· Monitor and analyze the performance of marketing campaigns, optimizing strategies to enhance ROI.
· Continuously assess the effectiveness of existing marketing programs, making real-time adjustments as needed.
· Develop segmentation, competitive analysis, and market intelligence to inform prospecting, lead generation, product development, and communication strategies.
External Presence and Branding:
· Set and guide external marketing strategies for various projects, including web, print, advertising, social media, video, photography, and PR.
· Develop and execute project-specific marketing plans, programs, timelines, and budgets, prioritizing revenue-generating initiatives.
Digital Marketing Expertise:
· Lead the ideation and creative strategy for digital campaigns across platforms.
· Implement advanced targeting and segmentation techniques to optimize
campaign performance.
· Regularly analyze digital media and website metrics to measure success and
recommend improvements.
Team Management and Collaboration:
· Analyze and report on digital media and website metrics, leading digital campaign ideation, creative strategy, targeting, SEM, and CMS management.
· Collaborate with external agencies for optimal execution of digital marketing
initiatives.
· Build and manage a dynamic team of marketing, design, branding, entertainment, and artist relations professionals.
· Cultivate partnerships with external agencies to ensure seamless execution across all marketing channels.
· Advocate for the adoption of new digital marketing strategies and technologies to enhance sales, customer awareness, and experiences.
Innovation and Adaptability:
· Champion the adoption of new digital marketing strategies, technologies, and tools that enhance sales and customer experiences.
· Encourage the marketing team to think creatively and adapt quickly to changing market dynamics.
Leadership and Communication:
· Collaborate with peer leaders to align marketing strategies with overall organizational objectives.
· Communicate effectively with senior leadership and ownership on strategy implementation, progress, and results.
· Present strategic recommendations and decisions to stakeholders, backed by data and insights.
Mentorship and Team Development:
· Create innovative marketing strategies with a digital-first mindset, adapting quickly to changing market conditions.
· Collaborate with peer leadership to formulate strategic recommendations and align on key decisions.
· Advise ownership and senior leadership on program strategy, implementation, and communication planning.
· Influence effectively across the organization and build a positive culture within the marketing department.
· Serve as a team leader, developing marketing talent through coaching, mentoring, training, and appropriate discipline.
· Follow company procedures and policies to ensure effective team management.
This role demands a strategic thinker, an adept leader, and a proactive problem solver. Your ability to drive marketing innovation, foster collaboration, and contribute to the overall success of Zen Compound's mission will be essential.
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