Marketing Operations Manager

1 month ago

Cupertino, United States Splashtop Inc. Full time

Who we are?

As a leader in secure remote access and remote support software, Splashtop transforms the way businesses connect, collaborate, and thrive in the digital era. From multinational enterprises and academic institutions to small businesses, MSPs, and individuals, our cutting-edge solutions deliver an unparalleled in-person experience with the security IT can trust.


Headquartered in San Jose, California, and with a global presence spanning Hangzhou, Tokyo, Taipei, Singapore and our European headquarters in Amsterdam, Splashtop is at the forefront of revolutionizing remote connectivity. Our dynamic team of ~350 Splashtop colleagues is dedicated to serving over 200,000 corporate customers worldwide.


At Splashtop, we not only promise excellence – we deliver it consistently. With a remarkable Net Promoter Score of +93 and 85% of Fortune 500 companies relying on Splashtop products globally, our commitment to exceeding expectations is unmatched. Recently achieving Unicorn status with a valuation of $1 billion, we owe our success to the 30+ million happy users who trust us.


Joining Splashtop means being part of a company that values your contribution and empowers you to make a real impact. As a young and fast-growing organization, we foster a culture of transparency, collaboration, and continuous improvement. Each Splashtop employee plays a crucial role in shaping our collective success, and we celebrate our achievements together.


What will you do in this role?

The Marketing Operations Manager will be responsible for managing the marketing technology infrastructure, optimizing processes, and ensuring seamless execution of marketing campaigns. This role requires a deep understanding of HubSpot, strong analytical skills, and the ability to collaborate across teams to drive marketing effectiveness.


The key responsibilities of this role will require you to:

  • HubSpot Management: Oversee the configuration, administration, and optimization of HubSpot, including workflows, lead scoring, form enrichment, email marketing, and reporting.
  • Tech Stack Optimization: Evaluate and implement marketing technologies to improve operational efficiency and campaign effectiveness. Ensure integration and alignment with CRM and other systems.
  • Campaign Execution: Work closely with the marketing team to plan, execute, and measure marketing campaigns. Ensure accurate tracking, reporting, and analysis of campaign performance.
  • Data Management: Maintain data integrity within marketing systems. Oversee data hygiene, segmentation, and enrichment processes to ensure high-quality data for marketing activities.
  • Process Improvement: Identify opportunities for process improvements and automation within the marketing operations framework. Develop and implement best practices to enhance efficiency and scalability.
  • Performance Reporting: Develop and maintain dashboards and reports to track key marketing metrics. Provide insights and recommendations based on data analysis to drive marketing strategy.
  • Collaboration: Partner with cross-functional teams, including Sales, IT, and Product, to ensure alignment and integration of marketing operations with broader business objectives.
  • Training and Support: Provide training and support to marketing team members on HubSpot and other marketing technologies. Ensure team members are equipped with the knowledge and tools to use the systems effectively.


Who you are?

  • Experience: 5+ years of experience leading marketing operations, strongly focusing on HubSpot management and optimization. Experience in B2B SaaS or technology industry preferred.
  • Technical Skills: Proficient in HubSpot, CRM systems (e.g., Salesforce), marketing automation, and analytics tools. Strong understanding of marketing technology stack and integrations.
  • Analytical Skills: Excellent analytical and problem-solving skills. Ability to interpret data, identify trends, and provide actionable insights.
  • Project Management: Strong project management skills with the ability to manage multiple projects simultaneously. Detail-oriented and highly organized.
  • Communication: Excellent verbal and written communication skills. Ability to effectively communicate technical concepts to non-technical stakeholders.
  • Team Player: Collaborative and proactive mindset. Ability to work effectively with cross-functional teams and manage relationships with internal and external stakeholders.
  • Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or relevant certifications (e.g., HubSpot certification) is a plus.


What we have to offer

  • A dynamic and supportive work environment
  • A competitive salary and performance-based incentives
  • Incredible and continuous learning experience for professional growth and development
  • Fast-paced environment where we celebrate successes and have a lot of fun while working
  • An amazing crew of other hard working and passionate people from all over the globe



At Splashtop, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Individuals are expected to work from the office 2 to 3 days a week.

Splashtop is a proud equal opportunity employer, dedicated to creating an inclusive workplace that celebrates diversity. We value the unique skills and experiences brought by individuals from all backgrounds and identities, including but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, socioeconomic background, or individuals reentering the workforce. We especially encourage applications from underrepresented groups such as women, racial and ethnic minorities, LGBTQ+ individuals, people with disabilities, and veterans. At Splashtop, we believe diversity drives innovation, and we are committed to fostering an environment where everyone feels welcomed, respected, and valued.

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