Social Media Specialist

2 months ago

Dallas, United States Rogers Healy and Associates Full time

The Social Media Specialist for The Rogers Healy Companies will ensure the professional accomplishments and highlights of The Rogers Healy Companies are appropriately showcased while strategizing new social media campaigns and initiatives. The Social Media Specialist will work closely with the Social Media Coordinator and the marketing team to ensure brand consistency and clear messaging across each company's social media platforms.


Responsibilities:

  • Oversee paid advertisements for every social channel to ensure we stay within the approved budget amount and the appropriate audience.
  • Oversee all agent-boosted advertisements and develop reports in Facebook Ads Manager to send to agents after the boosted ad is completed.
  • Send monthly receipts for boosted ads to the Vice President of Operations.
  • Create short-form content with the videographer and assemble recorded footage into a finished product that matches the brand image.
  • Pull weekly analytics in Hootsuite and use the information to enhance social media strategies for the coming weeks.
  • Consult with agents to enhance their social media presence, boost lead generation, and provide them with the knowledge to use analytical SM tools to their advantage.
  • Work alongside the Social Media Coordinator to hire and oversee seasonal interns.
  • Work with the Social Media Coordinator to ensure brand consistency and clear messaging across each company's social media platform.
  • Strategically collaborate with Rogers Healy Realtor, realtors, and other social accounts when appropriate.
  • Brainstorm content ideas for the companies' social media accounts.
  • Repost appropriate agent/staff content on social media accounts when tagged.
  • Monitor and respond to all comments/messages for each company account on social media platforms.
  • Attentively check RHA agents' social media and ensure they follow company guidelines (Ex: IABS and BTR).
  • Submit graphic requests to our graphics department for content creation and approval.
  • Develop and create social media for training sessions alongside our agent support team.
  • Oversee RHA Staff posts in internal Facebook groups and create month-to-month content calendars to ensure all staff members post on their assigned days.
  • Capture live content in the office and at company events for use on social media platforms.
  • Create shot lists for in-house videographers before company events when needed.
  • Work closely with the social media and marketing team to plan monthly filming days for boosted ad content.


Skills and Abilities:


  • 2 or more years of Social Media Management experience is preferred.
  • Proficient in Facebook Ads Manager and Meta Business Suite for effective social media advertising and management.
  • Skilled in video editing with Capcut and basic graphic design using Canva.
  • Experience with Google Drive applications, including Docs, Sheets, Forms, Calendar, and Gmail for efficient document management and communication.
  • Knowledgeable in scheduling and managing appointments with Calendly.
  • Proficient at project management using Monday.com.
  • Versatile in managing and creating content for all major social media platforms, including Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.
  • Experience with social media management tools such as Hootsuite.
  • Knowledgeable in sending invoices using Intuit QuickBooks.
  • Proficient in photo editing with Lightroom.
  • Real Estate experience preferred.

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