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Social Media Manager
3 months ago
Responsibilities:Strategy Development
- Develop and implement a comprehensive social media strategy aligned with our business goals and marketing objectives.
- Identify target audiences and create engaging content tailored to each platform (Facebook, Youtube, Tiktok, Twitter, Instagram, LinkedIn, etc.).
- Create, curate, and schedule high-quality, engaging content (text, images, videos) across all social media channels.
- Collaborate with the creative team to produce visually appealing graphics and videos that resonate with our audience.
- Write and edit compelling copy that reflects our brand voice and encourages interaction.
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Foster and grow an active online community by initiating conversations and engaging with followers.
- Identify and engage with influencers and brand advocates to amplify our reach.
- Plan, execute, and manage social media campaigns and promotions to support product launches, events, and other marketing initiatives.
- Track and report on campaign performance, providing insights and recommendations for improvement.
- Analyze social media metrics to measure the effectiveness of our social media strategy and content.
- Prepare regular reports on social media performance, including key metrics, trends, and insights.
- Use data-driven insights to refine and optimize our social media activities.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Explore new social media platforms and opportunities to expand our online presence.
- Continuously seek ways to innovate and improve our social media efforts.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or in a similar role, with a strong portfolio of successful social media campaigns.
- Must have experience in Adobe Suite
- Proficiency in social media management tools (e.g., Hootsuite, Metricool, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Excellent writing, editing, and communication skills.
- Strong understanding of social media platforms, algorithms, and best practices.
- Creative thinking and a keen eye for design and aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and time-management skills.
- Experience with paid social media advertising is a plus.