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Sr. Digital Marketing Performance Analyst

2 months ago

Seattle, United States Tata Consultancy Services Full time

Role: Sr. Digital Marketing Performance Analyst

Location: Seattle, Washington, United States


7+ years of experience in digital marketing performance analysis.

Experience in a similar industry or with large-scale digital marketing campaigns.

Knowledge of industry leading analytics tools.

Certifications in relevant tools and methodologies.


  • Develop and implement comprehensive digital marketing measurement frameworks.
  • Define, implement, and manage processes for campaign measurement.
  • Own the end-to-end process workflow for digital marketing analytics.
  • Utilize Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other industry tools to track and measure campaign performance.
  • Analyze and interpret data to provide actionable insights and recommendations.
  • Create and maintain dashboards and reports to monitor key performance indicators (KPIs).
  • Collaborate with marketing, sales, and product teams to optimize campaign strategies.
  • Conduct data mining and aggregation to support in-depth analysis and reporting.
  • Understand multi-touch attribution and help define appropriate business rules for attribution tracking.
  • Develop a maturity roadmap for digital marketing analytics.
  • Advanced knowledge of Excel, SQL, and other data manipulation tools.
  • Proficiency in Adobe, Google 360, Salesforce, Tableau, and other relevant tools.
  • Strong analytical and problem-solving skills.


Interested candidates please share me your updated resume to gopinath.j3@tcs.com