Principle, Digital Content Strategist- Endoscopy
2 months ago
About the Role
As a Digital Content Strategist, your role is pivotal in understanding our customers' needs and business goals to create impactful content that resonates. You will lead the charge in defining business and marketing objectives, conducting user research, and shaping content strategy for key audience segments.
Your responsibilities will include planning content through storyboarding, empathy mapping, scripting, and content gap analysis to ensure our digital marketing efforts deliver effective customer experiences. Collaborating cross-functionally, you'll align content with digital tactics and KPIs, aiming for a seamless customer journey.
Reports to: Manager, Content Strategy
Hybrid role involves spending approximately 3 days per week at our Marlborough, MA site.
Company Overview
Our company is a global leader in medical technology, dedicated to developing innovative solutions that enhance patient care across various healthcare sectors.
Key Responsibilities
- Refine segmentation, targeting, and value propositions in collaboration with product marketing.
- Lead cross-functional teams to strategize program objectives and target audience alignment.
- Develop customer-centric content strategies based on robust user research and personas.
- Create customer journey maps in tandem with Digital Strategists.
- Design personalized content plans that align with the customer journey.
- Collaborate with copywriters to develop messaging frameworks and content themes.
- Develop budget proposals for content creation initiatives.
- Author creative briefs and lead kickoff meetings for agencies and execution teams.
- Generate innovative content ideas from scientific and medical data to meet business objectives and KPIs.
What We’re Looking For
Basic Qualifications:
- 5-7+ years of content strategy experience, ideally in agency or regulated industries like pharma, biotech, or healthcare.
- Understanding of the online customer journey and executing content marketing programs aligned with it.
- Self-starter with strong project management skills.
- Experience managing content projects from inception through optimization.
- Bachelor's Degree in Communications, English, Journalism, Sciences, or similar; Master's Degree preferred.
Preferred Qualifications:
- Proficiency in SEO and UX principles.
- Strong research skills in anatomy, disease states, procedures, treatments, clinical research, and data analysis.
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