Specialist, Digitial Marketing

3 weeks ago

Marlborough, Massachusetts, United States Boston Scientific Full time

Additional Locations: US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

About the role:
The Sr. Specialist, Digital Marketing & Experience supports digital marketing programs aligned to the Endoscopy division's customer needs. The successful candidate will collaborate with the Digital Marketing & Experience team to ensure all programs appropriately integrate digital marketing tactics that provide a seamless end-to-end customer experience. This role will primarily drive HCP related campaigns and qualified candidates will be fluent in today's digital marketing ecosystem including but not limited to CRM, Marketing Automation, Email, Media Planning & Social. This role will report into the Associate Director, Digital Marketing & Experience.

Your Responsibilities will include:

  • Lead the development of digital marketing plans that are aligned to the customer journey.
  • Ensure digital tactics including webpage development, SEM, Programmatic Advertising, social media, and email marketing are executed on time and on budget to high quality standards.
  • Partner with external agencies as needed for digital advertising programs.
  • Publish social media content across platforms with accuracy and Q/A as part of process.
  • Partner with analytics teams to show value of programs and provide a regular cadence of reports.
  • Build, activate and manage cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT and others as needed.
  • Play a thought-leader role by sharing knowledge and best practices with internal and external teams.
  • Support research requirements including social media listening and competitive reviews.
  • Work with project management team to ensure a comprehensive editorial calendar is always up to date.
  • Support other critical endoscopy digital programs as assigned

What we're looking for in you:

  • At least 2 to 5 years of digital marketing and communications experience, with 1 to 2 years driving customers through a digital decision journey in a B2C or B2B environment
  • Bachelors degree required
  • Candidates must have experience in SEM & SEO, digital adverting (including programmatic advertising), social media, and email marketing.
  • Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.
  • User experience and content strategy understanding is a plus. Experience in medical device, biopharma, healthcare or another regulated field is preferred.

Requisition ID: 588981

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you

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