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Digital Media Associate

3 months ago

Culver City, California, United States Yoh Full time
Performance Media Associate is needed for a contract opportunity with our Entertainment client located in Culver City, CA.

26 hourly max rate

The Performance Media Associate will be responsible for the day-to-day setup and management of performance media campaigns, this includes campaign setup and execution, managing budget and pacing, trafficking creatives, and the development of reporting and actionable analytics.

1)

Eager to Learn and Grow:
willing to take direction and are excited about growing expertise across a variety of technology platforms.
3)

Displays strong communication skills:
communicate and collaborate with multiple internal and external agency parties


For success in this role, it is imperative the Associate be ambitious, self-starting, disciplined and curious in performance media and campaign management.

As in any successful 'startup,' the Associate must be comfortable applying proactive, success-oriented structure in ambiguous contexts.

It is preferred that He/She has experience in all audience platforms and is capable in managing performance campaigns from end-to-end, with the ability to communicate the needs and results with the internal & external agency teams.

While all performance platforms is preferred, this candidate may be asked to focus on one or two areas due to needs of the group (i.e.

Campaign Setup and QA:

The Associate will be responsible for the setup & QA of performance campaigns, while following best practices across all releases.

The Associate will work directly with the other members of their performance pod (including a Manager & Lead), as well as external agency partners (ad ops and some analytics), to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up.

On the data front, the Associate will work extensively with internal and external teams to ensure first-party data segments 'piped' correctly to platform(s) before launch.


Campaign Management and Optimizations:
The Associate will be responsible for optimizing SPE media campaigns daily.

He/She will work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign.

Reporting is essential for performance media buying. The Associate will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns via weekly & campaign-end reporting.

Miscellaneous:
On-the-job training is important for the team as performance media is an evolving business. The Associate will participate in regular knowledge share sessions to level up expertise across all performance platforms. In addition, it is expected that the Associates learn new platform strategies, and take the opportunity to hone in on professional skills (Time Management, Presentations, Software, etc)

Bachelor's degree
1-2 years of experience working in PAID DIGITAL MEDIA
Experience in working with digital audience platforms
Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
Experience in other MS Office products (Word, PowerPoint, Teams)
Digital media/marketing landscape with a focus on addressable media
Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus.
Biddable media planning, strategy and optimization techniques
Experience with DoubleClick and other 3rd party tracking solutions required
Proficient in Excel with an analytical thought process

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit to contact us if you are an individual with a disability and require accommodation in the application process.