Programmatic Media Specialist

2 weeks ago

Culver City, California, United States Vertisystem Full time

Contract Duration: 12 months

Compensation: $40.60/hr on W2

Position Overview:

The Digital Advertising Coordinator will oversee the daily setup and management of performance media initiatives. This role encompasses campaign execution, budget management, creative trafficking, and the generation of insightful reporting and analytics. The Coordinator will achieve these objectives by:

1) Commitment to Growth: Demonstrating a willingness to learn and expand expertise across various technology platforms.

2) Thriving in Fast-Paced Environments: Collaborating closely with the team to handle a substantial workload while maintaining meticulous attention to detail for flawless execution.

3) Effective Communication: Engaging and collaborating with multiple internal and external agency stakeholders.

To excel in this position, the Coordinator must be ambitious, self-motivated, disciplined, and inquisitive about performance media and campaign management. In a dynamic 'startup' atmosphere, the Coordinator should be adept at applying proactive, success-driven structures in uncertain situations. Experience across various audience platforms is preferred, with the capability to manage performance campaigns comprehensively and communicate needs and outcomes effectively with internal and external teams. While familiarity with all performance platforms is advantageous, the candidate may focus on specific areas based on team requirements (e.g., Programmatic).

Key Responsibilities:

Campaign Setup and Quality Assurance: The Coordinator will be tasked with the setup and quality assurance of programmatic campaigns, adhering to best practices throughout all phases. They will collaborate directly with team members and external agency partners to ensure the timely delivery of creative assets, campaign optimizations, and all pertinent campaign and billing documentation for launch and post-campaign analysis. Additionally, the Coordinator will work extensively with internal and external teams to ensure first-party data segments are accurately integrated into the platforms prior to launch.

Campaign Management and Optimization: The Coordinator will be responsible for the daily optimization of media campaigns. They will utilize various technologies and buying platforms to enhance multiple target audience segments across platforms while supporting audience data analysis throughout and after campaigns.

Reporting: Reporting is crucial for performance media buying. The Coordinator will deliver a daily tracker to monitor pacing and performance changes. On a weekly basis, they will provide insights into the performance of live campaigns through comprehensive reporting.

Continuous Learning: On-the-job training is vital as performance media continues to evolve. The Coordinator will participate in regular knowledge-sharing sessions to enhance expertise across all performance platforms. Furthermore, it is expected that the Coordinator will explore new platform strategies and refine professional skills (Time Management, Presentations, Software, etc.).

Qualifications:


• Bachelor's degree


• 1-2 years of experience in PAID DIGITAL MEDIA


• Familiarity with digital audience platforms


• Programmatic experience: DV360, TradeDesk, Amazon DSP


• Proficiency in Excel (e.g., PivotTables, Data Tables)


• Competence in other MS Office applications (Word, PowerPoint, Teams)

Knowledge of:


• Digital media/marketing landscape, particularly in addressable media


• Hands-on experience with planning and managing paid social and programmatic activities across performance platforms is a plus.


• Biddable media planning, strategy, and optimization techniques


• Experience with programmatically-bought paid social is desirable


• Familiarity with DoubleClick and other third-party tracking solutions is required

Skills:


• Proficient in Excel with strong analytical skills


• Ability to manage multiple priorities while maintaining attention to detail


• Excellent verbal and written communication and presentation skills


• Capacity to work under pressure and meet tight deadlines across various teams with competing priorities.

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