Executive Director, Social Media Marketing

9 hours ago


Culver City, California, United States Sony Pictures Entertainment Full time
{"title": "Executive Director, Social Media Marketing", "description": "Job Summary

We are seeking an experienced Executive Director, Social Media Marketing to join our team at Sony Pictures Television Studios. In this role, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and business results across all traditional and emerging platforms.

Key Responsibilities
  • Develop and implement social media content strategies that align with the brand's voice, goals, and key performance indicators (KPIs).
  • Collaborate with the Brand Marketing team to drive and elevate brand and social marketing of SPT series throughout all windows of distribution.
  • Craft and curate platform-specific content from concept to finalized piece across all social media platforms.
  • Oversee the social media content calendar, ensuring a consistent and strategic posting schedule.
  • Develop and create internal strategy documents for social media campaigns/initiatives.
  • Analyze social media performance data to understand the effectiveness of different content types and strategies.
  • Develop, evaluate, and execute paid brand media campaigns for SPT properties.
Requirements
  • A minimum of 7 to 9 years of experience working in social media marketing, entertainment preferred.
  • Avid user of social networking sites including Twitter, Facebook, Snapchat, Instagram, Pinterest, reddit, and Tumblr.
  • Digital content producer experience.
  • Ability to analyze and learn from reporting data and insights.
  • Creative mindset with ability to layer on strategy.
  • Deep understanding and passion for the entertainment, television, and brand industries.
  • Excellent communication and interpersonal skills to develop strong relationships internally and externally.
About Sony Pictures Television Studios

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year, including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC.

", "lang_code": "en-US"}

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