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Vice President, Strategic Communications

3 months ago

Silver Spring, Maryland, United States The American Occupational Therapy Association, Inc. Full time
The American Occupational Therapy Association (AOTA),

the national professional association established in 1917 to represent the interests and concerns of occupational therapy practitioners and students, is seeking a

Vice President,

Strategic Communications & Marketing

.

Occupational therapy practitioners believe everyone deserves to maximize their potential and participate in everyday living.

AOTA advances occupational therapy practice, education, and research through standard setting and advocacy on behalf of its members, the profession, and the public.

AOTA offers a comprehensive compensation and benefits package, including a flexible hybrid or remote work environment (local to DC/MD/VA), a 401k contribution, health insurance, sick leave and paid vacation leave, a transportation subsidy, and much more.


POSITION SUMMARY:


The Vice President, Strategic Communications & Marketing is an experienced marketing and communications professional who will serve as a member of the executive team overseeing the AOTA's strategic marketing, member and stakeholder communications, and public information activities.

This role is responsible for providing strategic direction, leadership, and management of customer-centered marketing and communications across a variety of channels to meet organizational goals.

This role will provide support and guidance to volunteer leaders to advance the Association's programs and brand.

POSITION SPECIFIC DUTIES:
Develop and administer marketing and communications initiatives in alignment with AOTA's strategic and operational directions.

Guide and oversee a staff team in developing and implementing a communication and marketing strategy for integrated member communications, public information, media relations, and marketing to meet organizational goals.

Develop and drive the organization's website strategy, ensuring brand consistency and optimal user experiences for members and the public across AOTA's web properties.

Guide and oversee a staff team in developing and maintaining AOTA-produced publications, including textbooks, member periodicals, a peer-reviewed journal, and an online study guide for initial certification.

Drive customer-centered marketing and communications strategies with multi-channel delivery.
Drive crisis communications strategy and process for the organization.
Work with the staff, executives, board, and committees to provide insights and guide development of initiatives.

Drive the use of data for informed decision making and evaluation of communications and marketing initiatives and overall product and service development and assessment.

Develop staff in marketing, publications, and communications and guide enhanced understanding of strategic communications, publishing, and marketing across the association.

Contribute to the development and maintenance of strategic revenue sources and corporate partnerships.
Stay up-to-date on trends and developments in communications, publishing, and marketing and integrate these into AOTA's approaches, as appropriate.
Partner with the senior leadership team in strategic decision making and operations to enhance AOTA programming and build capacity.
Consults with all levels of AOTA management. Establishes and maintains liaison with program directors and division/department heads.

Proactively and effectively address components of workplace culture that impede organizational and individual effectiveness in a manner consistent with the organization's values.

Foster a culture of diversity, inclusion, accountability, trust, recognition and results among staff at all levels consistent with the short and long-term objectives of the organization.

Provide active, intentional leadership to the management function at AOTA by providing timely positive and constructive feedback; monitoring the accomplishment of team and individual goals and objectives; fostering an environment of continuous learning consistent with the needs of the organization, team and the individual staff member.

Provide a regular evaluation of the team structure, plan for continual improvement of the efficiency and effectiveness of the group as well as providing individuals with professional and personal growth with emphasis on opportunities (where possible) for individuals.

Other duties as assigned.

EDUCATION/EXPERIENCE/SKILLS:
Master's degree from an accredited institution in Marketing, Communications, or related field.
Professional certification and/or American Society of Association Executives (ASAE) Certified Association Executive (CAE) credential is a plus.

Seasoned executive leader with ten or more years of related work experience with demonstrated success in Marketing, Communications, Publishing, Association Management, or related field, preferably in healthcare and/or non-profit management.

A different combination of formal education and experience will be considered.
Demonstrated success leading customer-centered marketing and/or communications at an organizational level.
Experience guiding volunteers in program strategy, development, delivery, and evaluation.
Ability to collaborate effectively by building relationships across all departments and levels.
Ability to think and plan strategically as well as manage execution of projects.
Ability to balance multiple projects, prioritize work, problem solve and deliver results.
Highly analytical and critical thinker with demonstrated success using data to drive decisions.

Excellent written and oral communication skills to develop, deliver, and receive clear messages across all channels and with all audiences.

Proven success as a supervisor, coach and developer of staff.

Exercises significant influence upon the actions or operations of others and has a major impact on the activities of AOTA.

Requires major problem solving, judgment and innovative thinking to accomplish the goals and objectives of AOTA. The work involves formulating Association initiatives, programs and direction. Receives strategic and policy direction from Chief Officer and is given considerable latitude to manage the Division.

WORK ENVIRONMENT:
In the office – flexible hybrid (local to DC/MD/VA) or remote.
Full-time, Exempt Position

Salary:
Commensurate with experience

SELECTION PROCESS:
We only accept applications that follow the electronic process. No phone calls please. This position is subject to background screening.

Apply now by accessing the following:


At AOTA, our commitment to equal employment opportunity and affirmative action seeks to ensure a work environment free of discrimination and harassment.

AOTA is committed to attaining a diverse workforce that is representative of the community. Individuals with disabilities, veterans, LGBTQ+, women and minorities are encouraged to apply.

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