Marketing Director

1 day ago

Silver Spring, Maryland, United States American Nurses Association Full time
Job Summary

The American Nurses Association (ANA) is seeking a highly skilled Marketing Director to lead our MarCom team. As a key member of our organization, you will be responsible for developing and executing integrated marketing communications strategies to drive business objectives and achieve the goals of our strategic plan.

Key Responsibilities
  • Develop comprehensive awareness of and relationships with diverse stakeholder communities to effectively deliver marketing strategies in support of strategic goals and objectives.
  • Define, articulate, and implement marketing communications strategies to elevate awareness and understanding of the organization's mission, goals, and activities.
  • Oversee the planning, development, and execution of omnichannel marketing strategies for new and existing products, services, programs, and campaigns, driving meaningful progress and growth.
  • Role model a digital-first and data-driven philosophy across marketing communications strategies and channels.
  • Partner across the Marketing and Communications team to help activate brand strategy through program, product, and service-focused campaigns and activities.
  • Work directly with executive-level clients to validate and regularly update strategic objectives as needed and foster a high degree of stakeholder engagement through externally facing omnichannel marketing and communications mechanisms.
  • Collaborate with brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis, and optimization of efficient operations and impact.
  • Recruit, hire, retain, and supervise individuals in the team, providing coaching, mentoring, and feedback to team members.
  • Shape data ROI reporting to provide insights on attribution, campaigns, and disseminate this information to business partners to better inform them of the work, results, and ROI.
  • Manage budget responsibilities to minimize expenses, meet business goals, and maximize ROI.
  • Perform general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitive.
  • Establish, communicate, and implement best practices in partnership with digital customer experience capability to further our customer-first, digital-first roadmap.
Requirements
  • Undergraduate degree from a 4-year institution required (in advertising, marketing, or communications preferred), master's degree preferred.
  • Minimum of 12 years overall product or service marketing experience, 15+ preferred, with a minimum of 5 years managing a marketing team of 8-10+ preferred.
  • Association experience and healthcare or nursing professional knowledge desirable but not necessary.
  • Demonstrated and proven leadership and organizing skills.
  • Analytical and creative thinker.
  • Exceptional understanding of the digital landscape, including email marketing, content marketing, lead generation, social media, and digital advertising.
  • Excellent visual presentation and writing skills, and the ability to express complex information in a straightforward way.
  • Demonstrated experience segmenting and targeting audiences and markets to serve relevant messages and content.
  • Demonstrated ability to work with diverse clients.
  • Demonstrated ability to build trusted advisor relationships with clients.
  • Strong customer service skills and customer relationship management experience.
  • Ability to effectively prioritize and execute tasks in a high-pressure environment.
  • Ability to learn at a fast pace and communicate effectively both written and verbally.
  • Understanding of enterprise-level IT principles and omnichannel marketing best practices.
  • Unparalleled attention to detail.
  • Effective communication and interpersonal skills.
  • Proficiency with Microsoft Office software.
  • Strong project management skills and organization.
  • Strong work ethic and positive attitude.
  • Collegial, positive, innovative work style.
  • Ability to multi-task without losing critical attention to detail.
  • Ability to work collaboratively with org-wide teams in a fast-paced work environment.
  • Flexibility and diplomacy in dealing with changing priorities and demanding workload.
About the American Nurses Association
  • Founded in 1896, ANA Enterprise is made up of non-profit companies that comprise American Nurses Association; (ANA), American Nurses Credentialing Center (ANCC), and American Nurses Foundation (ANF). The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses' voices and vision are recognized by policy leaders, industry influencers, and employers.
  • ANA is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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