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Director of Growth Marketing

3 months ago

San Francisco, California, United States Alludo Full time
Director of Growth Marketing
Push the boundaries of tech. In your sweatpants.

We are seeking a strategic and detail-oriented Director of Growth Marketing to join our Online Sales and Marketing (OSM) team, focusing on driving acquisitions for our Parallels business.

The top creative and technical minds could work anywhere.

So why are so many of them choosing Alludo? Here are three reasons:

  • This is the moment. It's an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel or Parallels), and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us.
  • You do you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got.
  • It's your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we're serious about empowering people to work when, how, and where they want. Home Office, Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way.
Sound good so far? Awesome. Let's talk more about the Director of Growth Marketing role and see if we're destined to be together.

As the Director of Growth Marketing, you will:

  • Set the strategy across all areas of growth marketing (paid, lifecycle/email, website optimization), with the ability to be hands on particularly in web optimization
  • Skilled in managing relationships with stakeholders from product, data analytics, creative services and MarTech teams
  • Be extremely data driven be an expert at defining, setting, and reporting on full-funnel KPIs (working with a data science/analytics team)
  • Engaging with users and customers to understand their use cases, and their goals and challenges as they use our products
  • Developing experiments focused on increasing trial conversion, product adoption or expansion
  • Prioritizing and managing an experimentation roadmap

What YOU bring to the table:

  • Over 10 years of experience in growth marketing, with at least 5+ years developing B2B and B2C growth experiments in the SaaS space
  • Breadth in all areas of growth marketing, with deep expertise in demand gen, website management & conversion rate optimization, and marketing ops and analytics
  • Proficiency in full-stack of marketing tools: You know what tools to use and how to use them-or you can figure it out quickly
  • Experimentation mindset. You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly
  • Strong business acumen, including building business cases and developing clear hypotheses
  • Strong analytical skills with ability to make decisions without perfect information. Drives decisions with both quantitative user data and qualitative user feedback. Can articulate WHY a shift in the data might be happening
  • Obsessive about understanding user psychology
  • Conscious of ROI (ex. P.I.E. framework) and obsesses over results. Strives for impact first, creativity second

US:

  • Parallels is an award-winning solution that serves millions of users as a growing leader in the VDI space.
  • We offer a fully remote workspace. There is no pressure to work in an office whatsoever.
  • We have flexible work arrangements and locations to suit your style.
  • Hours are flexible, too You've worked hard to build your life, and we don't want you to give it up for work.
  • Our team is growing fast, and there's a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.
What are you waiting for? Apply now We can't wait to meet you.
(FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.)
About Alludo
Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility.

With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be.

Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.
Our products enable millions of connected knowledge workers around the world to do great work faster.

Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW, MindManager, Parallels, and WinZip - to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.
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