Director of Digital Marketing and Growth

4 days ago


San Francisco, California, United States Academy of Warren Full time
About the Role

We are seeking a highly skilled and experienced Director of Digital Marketing and Growth to join our team at the Academy of Warren. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategy: Create and implement a digital marketing strategy that aligns with our business goals and objectives.
  • Manage Digital Channels: Directly manage our digital channels, including Google Ads, LinkedIn, and other relevant platforms.
  • Build and Evolve Keyword Strategy: Develop and refine our keyword strategy for both paid and organic search to increase our share of organically sourced inquiries.
  • Expand Performance Analytics Reporting: Utilize our product and other analytics tools to expand performance analytics reporting and drive insights into actions.
  • Collaborate with the Team: Work closely with our team to ideate and build high-performing offers and campaigns.
  • Stay Up-to-Date with Industry Trends: Stay abreast of the latest industry trends and ensure we are always first to test new mediums.
Requirements
  • Strong Analytical Skills: Possess strong analytical skills and a high comfort level with analytics platforms.
  • Deep Expertise in Google Ads: Have deep expertise in Google Ads and a strong understanding of SEO, keyword strategy, and the interplay between paid and organic search.
  • Effective Budget Management: Be able to manage a budget effectively, including allocating spend and optimizing based on performance.
  • Self-Directed in a Fast-Paced Environment: Be able to self-direct in a high-growth, rapidly changing environment.
What We Offer
  • Competitive Salary Range: A competitive salary range of $180k – $220k annually.
  • Comprehensive Benefits Package: A comprehensive benefits package, including equity, generous health benefits, flexible time off policy, and more.


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