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Director of Ecommerce

3 months ago

Boca Raton, Florida, United States VidaGroup Full time
Our client is based in Southern Florida, but a remote or hybrid situation is fine.

If you have built and grown an e-commerce platform across multiple channels of distribution and have a passion for building and inspiring teams, this role is ideal for you.

Our Client is looking for a strategic e-commerce leader with top-notch marketing skills and a customer-centric mindset to join our continually growing team.

As Head of E-Commerce, you will be responsible for leading our bold growth plan for our e-commerce division which includes strategizing, planning, and executing the strategy across all three channels of business for Corporate Client and our customers to drive profitable growth.

This entails all aspects of the e-commerce business including customer offer and brand experience, commercial calendar, sales, digital platform, and digital development.

In this critical leadership role, you will collaborate cross-departmentally with sales, marketing, and other departments to ensure cross-channel alignment in customer experience, strategy, and branding.

You are a natural leader who is laser-focused on coaching and developing your team to achieve success. You manage and motivate your team to reach sales, growth, and organizational goals always ensuring a positive employee experience. No great product would be a great without great people.

Engaging and inspiring employees is the key ingredient to continued growth within the business, and you will partner with the talent team to recruit the best and brightest talent, develop people, and long-term succession planning.


You will be responsible for the following:

  • Develop an e-commerce strategy across brands for both business-to-business (B2B) and business-to-consumer (B2C) channels
  • Help drive and develop platforms and tools in conjunction with IT, Marketing, and Product Management to grow e-commerce revenue successfully and securely
  • Collaborate across the organization to drive strategy implementation and consistent digital execution
  • Identify opportunities to build relationships with channel partners via digital action
  • For pure-play sites, oversee online customer acquisition strategies (e.g., SEO / SEM) and efforts to optimize site performance; develop and implement strategies to create a leading digital customer experience
  • Define and develop digital sales strategy in cohesion with overall seamless sales strategy and brand vision
  • Drive the development of sales growth across new and existing markets
  • Improve and innovate the whole e-commerce experience to optimize selling
  • Optimize the customer offer by driving customer, web, and sales analysis
  • Monitor and evaluate the digital performance of marketing activities
  • Continuously monitor, evaluate, and implement upcoming trends and developments
  • Drive unique digital activities via Ecommerce teams around the world
Ideal background would be-● Bachelor's degree in marketing or related field required; advanced degree / MBA preferred

  • 10+ years of experience driving growth within both business-to-business (B2B) and business-to-consumer (B2C) channels (e.g., wholesale distribution, retail, e-commerce / digital, etc.)
  • Ability to effectively partner with stakeholders across business units and regions
  • Expertise in digital / e-commerce strategy development and implementation
  • Business and marketing background with experience in digital development and sales optimization
  • Proven ability in building, leading, coaching, developing, motivating, and inspiring a large team with a global outlook
  • Proven results of increasing online sales
  • Hands-on manager with superb analytical and strategic planning skills with the ability to inspire team members, influence stakeholders, and drive creative solutions
  • Experience being an agile part of a management team as a thought leader in the e-commerce space
  • Excellent brand ambassador
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