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Director of Marketing and Business Development

3 months ago

Hinesville, Georgia, United States Continental Disc Corporation Full time
Continental Disc Corporation, LLC ("CDC") designs and manufactures safety-critical products that protect pressure-containing vessels from catastrophic failure.

CDC is headquartered in Liberty, Missouri (outside Kansas City), and has manufacturing operations in Houston, Texas, and Ahmedabad, India with additional sales offices in India, the Netherlands and China.

CDC benefits from being one of the most recognized brands in its industry and a reputation for outstanding quality earned over its more than 55 years of operation.

CDC's customers include blue-chip companies in the chemicals, oil and gas, pharmaceutical, general industrial, aerospace, defense, food and beverage, municipal, and other markets globally.

The Director of Marketing is responsible for planning, developing, and implementing the overall marketing strategy for the company.

The responsibilities of the role include analyzing market trends, competitor activities, historical product sales information and capturing voice of customer feedback to implement effective marketing campaigns and promotional activities to fuel business growth initiatives.

Requirements

  • Development of the department's strategic marketing plan, which identifies growth initiatives at existing customers, targeted new customers and actions to increase brand awareness.
  • Become proficient in the features/benefits of the product portfolio, product technologies, targeted customers, competitors, and product value propositions.
  • Develop and execute comprehensive marketing initiatives supporting our various brand strategies by market and product family.
  • Lead our corporate digital presence including websites and social media channels to build awareness of our brands, promote our capabilities, and capture sales lead opportunities.
  • Monitor and evaluate online media campaigns to keep them fresh and effective.
  • Help lead voice of customer interviews collecting market research to identify customer needs, industry trends, and competitive landscapes.
  • Define and prioritize product features, enhancements, and new developments based on market feedback and business objectives.
  • Analyze revenue and price trends by product, industry market and sales territory to build marketing plans.
  • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and identify areas for improvement.
  • Work closely with the new product development team to identify new opportunities, markets, product specifications, and gather voice of the customer information.
  • Establish metrics regarding product sales that include price capture, opportunity losses, market penetration and market share by geography, product family and industry. Analyze the information, provide regular feedback and make recommendations regarding improvements and business performance.
  • Manage the external marketing activity consultants (Website, LinkedIn, etc.) and marketing communications to sales representatives, customers and internal stakeholders.
  • Develop and implement communications and media strategies that successfully deliver information and key messages to the target market.
  • Lead direct market research activities to keep abreast of changing demographics and other relevant issues to evaluate sales growth opportunities and marketing activities and to monitor emerging issues.
  • Ensure that employees follow company policies, procedures and safety practices.
  • Create and manage annual marketing and business development budget.
  • Perform other related duties as assigned.

TECHNICAL / FUNCTION SPECIFIC:

  • Advanced math skills, with particular emphasis on statistics.
  • Strong reading skills.
  • Excellent written and verbal communication skills, including presentation skills.
  • Ability to perform the essential functions of each subordinate position in department.
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results.
  • Good at problem-solving and communication.
  • Working knowledge of computers sufficient to successfully use company ERP system, Microsoft Windows and Office.

BEHAVORIAL:

  • An innate desire to learn and a curiosity to gain knowledge.
  • Collaborative and ability to work on a cross functional team in face to face and virtual environments.
  • Sincere dedication to the best interests of the company, its customers and employees.
  • Concern for quality, accuracy, attention to detail and safety. The ability to foster those traits among employees.
  • Willingness and ability to champion and enforce company best practices, policies and procedures.
  • Ability to prioritize and manage own time, as well as employees' time, efficiently to meet deadlines.
  • Positive attitude and ability to motivate employees.
  • Self-confidence and teambuilding skills required to successfully implement both the strategic and tactical aspects of the position.
  • Ability to work well with others, including subordinates, peers, executive management and outside vendors, representatives and visitors .

PHYSICAL REQUIREMENTS:

  • Motor skills sufficient to successfully and safely use required tools and computer equipment.
  • Ability to stand and/or walk as needed.
  • Using proper lifting techniques, ability to lift up to 25 pounds as needed.
  • Ability to wear required personal protective equipment, including safety glasses and safety shoes.

EDUCATION AND EXPERIENCE:

  • Bachelor's degree in Business or related field, or equivalent combination of education & experience. Advanced degree preferred.
  • 8 years' experience in progressively responsible sales or marketing positions.
  • 3+ years' product management experience.
  • Manufacturing or industrial background is preferred.
Benefits

Medical, Dental, Vision, FSA and 401K with Match eligible day one.

Employee Assistance Program, Short Term Disability, Long Term Disability, Basic Life, Voluntary Life, Voluntary Accident, Voluntary Hospital Indemnity, Voluntary Cancer Plan, Fitness Room, Safety Shoe Reimbursement, Prescription Eye Glass Allowance, 12 Holidays* (one floating) , Paid time off, Tuition Reimbursement and so much more.

Equal Opportunity Employer


As an Equal Opportunity Employer, CDC does not discriminate in its employment decisions on the basis of race, religion, color, national origin, sex orientation, gender identity, pregnancy, familial status, age, disability, veteran or military status, genetic information, or any other basis that would be in violation of any applicable federal, state, or local law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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