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Director, Global Marketing

3 months ago

Cincinnati, Ohio, United States Michelman Full time

Description

General Summary

We have a great opportunity available for you to join our Coatings business as the Global Marketing Director . This strategic leadership position will be located in our global headquarters in Cincinnati, OH. You will be responsible for developing, articulating, and executing a compelling global growth strategy. You will have the opportunity to combine your industry knowledge, business insight and leadership capability to take this growth strategy to action in close collaboration with external value chain partners and cross-functional teams within Michelman. You will also be responsible for building our marketing capability by developing the team and leading the use of best marketing practices.

Primary Responsibilities

Target Market Development

  • Understand the competitive landscape in the waterborne coatings and adhesives market through value chain analysis of key players and industry ecosystems
  • Identify, quantify, and prioritize strategic market segments to target with technologies for the waterborne coatings market and then develop and execute business plans for those markets
  • Conduct primary market research through voice of customer collection at key customers and other influencers to refine the strategy
  • Incorporate globally impactful market factors into regional and local tailored business plans and then work closely with regional teams to drive market development strategy
  • Continually assess potential new, emerging, and attractive sub-segments within the coatings market, to identify growth opportunities and capability requirements

Market-Driven New Product Development and Commercialization

  • Support development of next generation technologies that solve unmet needs of the waterborne coatings marketplace
  • Develop business cases, value propositions and pricing strategies
  • Sponsor and drive New Product Development initiatives
  • Enlist charter customers for new products and plan, execute, and support commercial launches
  • In collaboration with Technology, accelerate New Product Development by providing industry expertise in understanding of coatings technologies and application practices

Marketing Communications

  • Initiate and support development of marketing communications (product literature, advertising, trade shows, press releases, website content, feature articles, etc.)
  • Represent Michelman in industry forums to help penetrate target markets and increase acquisition of new sales prospects

Product Management

  • In collaboration with Sales, establish and monitor pricing strategy and policy
  • In collaboration with Supply Chain and Sales, analyze business data and implement strategies to optimize profitability and cash flow

Marketing Execution

  • Develop and execute our channel and branding strategy
  • Identify and engage key buying influencers in target markets
  • Partner with Sales to promote Michelman solutions
  • Develop and implement comprehensive marketing plans to support commercial objectives
  • Conduct and/or commission market research and competitor analyses to identify opportunities for growth and maintain a competitive edge

Critical Competencies, Knowledge, Skills, and Abilities

  • Broad and deep market and technology understanding of the waterborne coatings space
  • Consistent track record of delivering results in matrix-management organizational structure
  • Strategic Thinker: Proven ability to develop and execute strategic marketing plans that drive business growth
  • Deep understanding of and connection to the coatings industry, and the ability to translate customer insights into effective marketing strategies
  • Excellent written and verbal communication skills
  • Strong external focus with a growth mindset
  • Proven track record of building collaborative teams
  • High levels of self-motivation, initiative, and interpersonal skills

Education and Experience

  • At least ten (10+) years of experience in the coatings industry, preferably industrial coatings, of which 5 -10 years B2B marketing experience
  • Demonstrated knowledge in water-based chemistry coatings industry in roles of progressive responsibility (e.g. in sales, marketing, business development)
  • Experience finding differentiated and sustainable solutions in the industry with a proven track record of launching new growth programs and delivering results
  • Global business experience with strong industry connections, recognition and credibility
  • Bachelor's degree from an accredited university in Science, Engineering, or Marketing required
  • Advanced business degree preferred

Other

  • Willingness to travel globally up to 50% of the time
  • Standard work hours for this role are Monday – Friday from 8 am – 5 pm EST.
  • We prioritize a healthy and productive space, fostering a drug and tobacco-free workplace. As part of our commitment to well-being, all candidates will undergo drug testing prior to beginning employment, including a screening for tobacco products.

About Michelman

Motivated by unwavering values, and ingrained with a passion for innovation, Michelman is a global developer and manufacturer of specialized sustainable chemistry used in industrial and agricultural coatings, digital printing, consumer packaging, and advanced composites for automotive and aerospace. From helping to grow food and keep it fresh, to making vehicles lighter and more fuel efficient, to shielding our homes from the elements, Michelman's environmentally conscious solutions protect and enhance the materials that shape our world.

Michelman fosters a values-driven work environment where integrity, respect, and success are key. We invest in your technical and professional development through dedicated training, ensuring you'll encounter stimulating challenges to propel your growth. We offer a competitive salary, attractive incentives, and comprehensive benefits, all within a collaborative team.

Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties, and skills required of personnel. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

It is Michelman, Inc. policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Michelman is an Equal Opportunity Employer Minorities/Females/Disabled/Veterans

For more information about Michelman, please visit .