Marketing Director
1 week ago
Job Summary:
We are seeking a seasoned Marketing Manager to lead marketing initiatives for a specific business segment at Protective Industrial Products. In this role, you will be responsible for assessing market opportunities, developing strategic marketing plans, and executing campaigns to drive brand awareness and product launches.
Key Responsibilities:
- Market Performance Management: Manage segment/category performance and strategies to drive business growth.
- Campaign Execution: Ensure timely launch of campaigns and projects to meet business objectives.
- Collaboration: Collaborate with sales teams to provide feedback on marketing concepts and strategies.
- Market Analysis: Analyze market landscape and competitive set to identify opportunities and threats.
- Customer Experience: Develop customer personas and enhance user experience to drive customer loyalty.
- Travel: Travel occasionally for field engagements and events to represent the company.
- Industry Trends: Stay up-to-date on industry trends and technologies to inform marketing strategies.
- Metrics Analysis: Evaluate metrics to build go-to-market strategy and measure campaign effectiveness.
- Account-Based Marketing: Lead Account-Based Marketing Programs to drive targeted marketing efforts.
- Strategic Planning: Brainstorm growth strategies with the team to drive business growth.
Core Skills and Competencies:
- Attention to Detail: Detail-oriented with strong multitasking abilities to manage multiple projects.
- Marketing Technology: Proficient with marketing technology and software to execute marketing campaigns.
- Collaboration and Results-Driven: Highly collaborative and results-driven to drive business growth.
- Adaptability: Flexible and adaptable to changing priorities and business needs.
- Communication: Excellent communication skills to effectively collaborate with cross-functional teams.
- Experience: 4-8 years of experience in Marketing with a focus on business growth and customer experience.
- Education: Bachelor's degree required in Marketing or a related field.
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