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Integrated Marketing Manager, Supernatural
3 months ago
Integrated Marketing Manager, Supernatural Responsibilities:
- Lead the shaping of features and gotomarket programs to drive demand and subscription growth.
- Drive growth of the Supernatural business by examining the funnel and performance of each touchpoint across the entire consumer journey to identify key marketing and product levers and unlock improvements in collaboration with our product growth squad.
- Develop new distribution mechanisms across partnerships, retail, bundles, comarketing campaigns and more to diversify Supernatural's acquisition approach and reduce reliance on paid media.
- Drive business case development and investment recommendations, bringing together customer research, product, financial data and analytics to develop perspectives on growth (revenue, engagement, scale and profitability) potential for new initiatives to grow the overall business.
- Develop the promotional strategy to best drive growth across all channels.
- Develop and manage relationships with key crossfunctional Meta partners, deeply understanding business goals, strategies, insights and opportunities, and identifying opportunities for integrated plans and work.
Minimum Qualifications:
- 8+ years of experience in relevant marketing and growth oriented consumer roles.
- Proven strategic development and leadership across functions to identify opportunities and influence roadmaps.
- Experience working with a product organization launching features, crafting roadmaps and driving growth.
- Proven quantitative and analytical skills with an experience to produce growth insights inclusive of upper funnel, acquisition, conversion, retention, crosssell, LTV and platform value metrics.
- Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other crossfunctional teams.
Preferred Qualifications:
- Experience with scaling a subscription business globally, inclusive of developing and launching new subscription offerings, features and content in consumer tech.
- Experience driving customer acquisition and revenue growth through product, media, distribution and more.
- Fluent in subscription metrics across the funnel with a strong understanding of how to optimize for growth. International growth and launch experience.
- Experience in navigating large teams and leadership organizations to effectively drive influence and represent the business crossfunctionally.
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
