Marketing Manager
5 days ago
TelevisaUnivision Local Media Los Angeles is seeking a highly motivated and dynamic team player to lead the LA Radio Marketing & Promotions group. This position requires close collaboration with our three radio station's content directors and various departments across different media platforms.
About YouThe ideal candidate requires strong knowledge of radio promotions and on-site events. You will work closely with Radio Content Directors to develop, strategize, create, and execute strategies that support ratings goals & initiatives for each of the radio cluster in Los Angeles and their shows.
Key Responsibilities- Develop and execute strategies to support ratings goals and initiatives for each radio cluster in Los Angeles and their shows.
- Develop sales and promotional opportunities.
- Strategize annual branding plans for each station and create on-air promotional calendars.
- Oversee OOH branding campaigns.
- Collaborate with on-air personalities.
- Manage the Radio Marketing and Promotions team, including team members, their goals, objectives, and evaluations.
- Manage radio partnerships and third-party clients & partners.
- Supervise legal agreements and on-air contest rules.
- Manage radio promotional budgets for on-air giveaways, premiums, and campaigns.
- Project Manager for special events.
- Oversee promotions and giveaways.
- Supervise event recaps.
- Create social media posts, integration campaigns across different platforms.
- Collaborate with other internal departments, including legal, TV marketing, sales, and creative services.
- Bachelor's degree or five years of equivalent experience.
- Excellent written and verbal communication skills in English and Spanish.
- Experience working with sales leadership, marketing, promotions, activations, and creative partners.
- Experience working with promotions, including radio remotes and concerts.
- Knowledge of Los Angeles radio station formats, especially Spanish-language music and artists.
- Experience working with music streaming platforms.
- Ability to work under tight project deadlines.
- Comfortable in a fast-paced sales-driven work environment.
- Proficient in MS Office applications.
- Well-versed in the Los Angeles DMA geography.
- Knowledgeable in different Latin musical genres.
TelevisaUnivision offers a comprehensive and competitive health benefits package, including medical, dental, and vision coverage options. We also offer PTO, tuition reimbursement, wellness and employee support programs, 401K, and life and other insurance plans.
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